Zigelbaum + Coelho is a design studio founded by Jamie Zigelbaum and Marcelo Coelho that operates at the intersection of design, technology, science, and art creating highly interactive technology-infused products and spaces. For Cartier’s storefront on 5th Avenue in NYC, Marcelo and his team designed an interactive window gift display that allowed people to control the boxes featured in the window. The piece called Reach, allowed users to open and close multiple jewelry boxes with the swipe of their hand with the help of high-precision sensors.
The Control Group helps brands reimagine shopping as an ever present frictionless experience by integrating a socially engineered digital experience allowing them to rethink ‘Brick and Mortar’. Recently the Control Group worked with the retailer Kate Spade to designing an experience that brings together online and offline. The Control Group works with large-scale digital out-of-home screens, and in-house created natural user interfaces supported by Kinect cameras and custom developed software. The Control Group creates interactive screens that allow users to interact with content based on proximity creating a personalized engaging experiences for companies like Chevron, Brookfield Asset Management, Oracle, NYC MTA and more.