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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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In his most progressive work, Chris Milk transforms experiences into interactions. When Chris worked with musician Beck to capture his performance of the song Hello Again he used 360 cameras and binaural microphones, making it possible for online viewers to experience the concert from any seat in the venue, or to relive the concert experience using Oculus Rift. Besides creating music videos for artists such as Arcade Fire, U2 and Kanye West, he also recently created a large-scale interactive installation for The Creator’s Project San Francisco event which transforms visitors’ shadows into striking visual metaphors that represent stages in the creative process. Currently, Chris is the founder and CEO of Vrse, a production company that supports the world’s leading creative innovators in Virtual Reality spherical filmmaking.

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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