interactive storytelling

Brand Activation & Immersion How Brands Like Starbucks Enable Emotional Connections Through Architectural Storytelling

From PSFK's Store Experience Design Debrief, here's how three retailers are structuring their physical retail spaces to take shoppers on a journey through the brand

Automotive How Brands Like Volkswagen Are Rethinking Everyday Tech With Voice-Activated Engagement

From PSFK's Creating Next-Gen Content Experiences report, here is how three brands are incorporating voice activation and audio-based technology to make consumer-technology interactions more entertaining and efficient

Retail Interview: How A Storytelling Platform Helps Brands Create Compelling Content For Modern Consumers

In an interview, PSFK speaks with Matt Trotta GM of North America of Playbuzz, an interactive storytelling platform, on consumers' content consumption patterns and how brands can attract an engaged audience