Interactivity

Automotive Facebook Gamers Can Test Drive An Acura On Their Phone

The ILX Total Control from Acura is an interactive experience on Facebook's Instant Games that offers test drives of the 2019 sedan, aiming to boost interactivity and accessibility by appearing on a platform younger consumers are already familiar with

Retail How Food Brands Are Catering To The Millennial Kitchen

Helping consumers cook as well as allowing them to purchase the materials they need, brands from Tito's to Allrecipes are turning to virtual interfaces that combine branded support like directions or recipes with shoppable capabilities

Retail Interview: How A Storytelling Platform Helps Brands Create Compelling Content For Modern Consumers

In an interview, PSFK speaks with Matt Trotta GM of North America of Playbuzz, an interactive storytelling platform, on consumers' content consumption patterns and how brands can attract an engaged audience

Entertainment The Guardian Is Turning Podcasts Into An Interactive Medium

With a new podcast called Strange Bird, the media company is trying to improve upon an already popular form of entertainment

Advertising Pornhub's New Interactive Videos Sync With Home Devices

Pornhub launches new videos that correspond with a user's sex toy

Interview The Tribeca Film Festival Returns With A New Look At VR

TFF curator shares his thoughts with PSFK as the fest kicks off this week introducing its VR film programming for the second year in a row

Design How Sesame Street Is Re-imagining A Show's Storyline For Kinect-Era Television [PSFK LONDON]

The Creative Director of the Content Innovation Lab at Sesame Workshop talks to PSFK about the future of educational programming centered on interactivity.

Technology Draw An Interactive Synth Control Panel On A Piece Of Paper

A simple blank sheet is transformed into an usable interface using simple programming.

Advertising Projected Retail Displays Translate Online Shopping Into The Real World

Perch Interactive's projections surround real-world products with information such as reviews and stock information like available sizes and colors.

Technology Floating Forecaster Turns The Weather Into A Physical Visualization

Not only does Poietic's Floating Forecaster visualize weather it is also interactive and can play music.

Gaming & Play Zap Some Life Into Your T-Shirt With Augmented Reality

Zappar uses AR technology to create a series of playful animated t-shirts

Advertising Sprite's Interactive Skateboard Video Let's You Choose The Moves

Using their keyboard, viewers can interact with this YouTube video as part of the diet beverage brand's Skate 'n' Splash campaign.

Design French Boutique's Interactive Window Display

A ballet shoe company fits their window with a video controlled by gestures.

iPad App Seeks To Tell The History of Jazz

More of a curated magazine than an ebook, the History of Jazz features a series of timelines, songs, videos and other interactive content.