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Becky LaFranchi is the store manager for IKEA in Conshohocken in Pennsylvania. Prior to that, she was the Communication and Interior Design manager for IKEA US where she used interior design, visual merchandising and graphic communication to communicate the IKEA brand values through products, stores and marketing.

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Hailing from a background in creative technology, Mouna explores the intersection of mass-produced electronics and handmade crafts—work that helped her lead Daily Tous Les Jours’ design of the maker-inspired LittleBits retail flagship. Her interactive design accomplishments have been recognized by ID Magazine, SXSW, the Cannes Lions Festival of Innovation and others

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Becky LaFranchi at PSFK2015 explains why there’s no space more central to our identity than our home

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