Interior Design

Analysis Amazon, Macy's And More Are Building Home Shopper Confidence With Virtual Customization

From PSFK's Digitizing The Homebuying, Browsing & Mortgage Experience report, here's how three brands are using AI, VR and more to provide customers with virtual previews of their future homes, increasing their confidence and driving sales

Brand Activation & Immersion Vacation Platform Vacasa And Wayfair Homegoods Launch Interior Design Program

Vacasa is hoping to gain consumer appeal by helping its vacation rental owners furnish their spaces with the retailer's trendy and affordable designs

Design Interview: How Home Goods Brand Modsy Is Elevating Online Furniture Retail With Consumer Data

VP of style at Modsy discusses how the company's launch of its data-informed Minna Home collection aligns with the future of retail, merging data with design to enable tailored products and experiences

Children Target Launches Insight-Informed, Sensory-Friendly Home Collection For Kids

In an effort to provide home goods that cater to kids' needs, Target collected insights from parents to design furniture, cushions, blankets and more that are sensory-inclusive

Home Furniture Brand CB2 Launches Store-Only Curated Vintage Collection

The collection of one-of-a-kind, authentic mid-century European furniture and decor is designed to enable exclusivity for Crate & Barrel's millennial-focused brand and drive foot traffic

Fashion & Apparel Streetwear Store Targets Gen-Z With Social Content Creation Hub

Further blurring the lines between shopping and sharing, the independent footwear and apparel shop Pewter markets itself as a social space for customers who dream of becoming Insta-famous

Features How Brands Like Chanel Reinvent The Store To Make Luxury More Engaging

In the following excerpt from PSFK's 2019 New York Retail Innovation Guide, find out how luxury retailers from Gucci to Ralph Lauren are using digital integrations and immersive installations to communicate the brand’s heritage and craftsmanship and drive engagement

Food & Beverage Lenox’s New CEO Is Plotting To Get The Dinnerware Brand Out Of Its Time Warp—And Woo Millennial Shoppers

CEO Mads Ryder says the tabletop brand is ‘living in the past'—Here, the former LEGO executive discusses the cultural makeover he’s spearheading to usher the brand into the 21st century

Merchandising & Curation Amazon's AR Showroom Lets Customers Furnish And Shop Their Virtual Home

The company's latest online home shopping feature allows customers to virtually decorate their own space, then directly shop the look, aiming to compete similar AR capabilities from Walmart and Target

Advertising How Brands Like Influenster And Taobao Are Educating Consumers With Video Content

Shoppable online video provides engaging and easy-to-consume means to educate consumers about products and services, as well as connects them with industry experts via social media

Beauty How Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping Assistance

Retailers are marrying limited-time access to tangible products in physical retail spaces with one-on-one expert advisory sessions this holiday shopping season

Automotive Goodyear Designs A Flexible, Time-Saving Tire Purchase Process For Busy Millennials

Roll by Goodyear introduces flexible on or off-line buying and various installation options to work with customer's busy schedules, redesigning the once-tiresome process for modern shoppers

Retail Digitally-Native Interior Design Firm Opens Shop In Nordstrom

Havenly is creating its own interior design space inside Nordstrom stores across the country, complementing its online business as well as giving it a competitive edge

Shopper Education & Assistance Paint Company Uses Quizzes And Calculators To Help Customers Pick A Color

DTC decor brand Clare aims to streamline how customers select paint colors, eliminating trips to the hardware store by digitizing the entire process