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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Becky LaFranchi is the store manager for IKEA in Conshohocken in Pennsylvania. Prior to that, she was the Communication and Interior Design manager for IKEA US where she used interior design, visual merchandising and graphic communication to communicate the IKEA brand values through products, stores and marketing.

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For 30 years, Rosanne Haggerty has worked to demonstrate the potential of design to improve the lives of people living in poverty through affordable housing and human services. Based in New York, she currently serves as founder and president of Community Solutions, an organization that assists communities throughout the United States in solving the complex problems facing their most vulnerable residents. Previously, Haggerty founded Common Ground Community, a pioneer in the development of supportive housing and research-based practices designed to end homelessness. Haggerty is a MacArthur Foundation Fellow, an Ashoka Senior Fellow, and a Hunt Alternatives Fund Prime Mover. In 2012, she was awarded the Jane Jacobs Medal for New Ideas and Activism from the Rockefeller Foundation.

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Becky LaFranchi at PSFK2015 explains why there’s no space more central to our identity than our home

May 20, 2015
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Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

August 17, 2018
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