International Women's Day

Advertising Mattel Celebrates International Women's Day With Barbie Activation

In an effort to reinforce Barbie as an empowering icon for girls, the Mattel brand launched a New York popup store and global social media campaign for IWD

Analysis For International Women's Day, The Future Of Retail Is Female

PSFK spoke to the organizers of the Wide Awake: A Day For Female Founders conference, plus the female leaders behind Unbound Babes, Birchbox and Eloquii, to glean insights into where a more equal retail landscape is heading

Brand Activation & Immersion Dove Chocolate Improves Job Security For Female Workers In West Africa

As part of a campaign for International Women's Day, the chocolatier's new facility on the Ivory Coast aims to give its primarily female employees greater resources and support

Children Campaign Gives Newborn Girls Funds To Start Their Own Businesses

To celebrate International Women's Day, Metro AG gave baby girls born in Dusseldorf, Germany a $2,500 deposit to encourage entrepreneurship later in life

Packaging & Product Engagement Brawny's Female Empowerment Campaign Creates Comics Out Of 'Sheros'

The brand is taking people's stories about courageous women and turning them into comic strips made by female artists

Design 10 Inspiring Female Pioneers From PSFK's PurpleList

To celebrate International Women's Day 2018, we are highlighting some of the dynamic female pioneers PSFK has worked with over the years

Work 6 Ways Brands Are Celebrating International Women's Day

From a new line of Barbie dolls to a Frida Kahlo exhibition, organizations the world over are finding creative ways to engage consumers in recognizing women

Technology Project Tracks How Many Times Women Are Interrupted By Men

Women Interrupted utilizes a phone's microphone to track interruptions in conversations

Home Erasing Women from Magazine Covers to Convey Gender Equality

What would happen if female models disappeared for a day?