Internet of Things

Analysis How Brands Like Walgreens Are Going Phygital With Interactive Store Merchandising

As reported in PSFK's Store Experience Design Debrief, here's how leading retailers are creating phygital store spaces using cutting-edge technology

Automotive Bentley Looks To Monetize Its Drivers' IoT Vehicle Data

The luxury automaker is exploring ways to ethically monetize information from its connected and autonomous vehicles, turning its cars into media platforms and helping advertisers target consumers

Features How Brands Like Amazon Are Upgrading Personalization With Anticipatory Support

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three brands are going beyond personalization by using data to predict consumer needs and provide proactive, individualized support

Brand Activation & Immersion Samsung Targets Major U.S. Cities With Experiential Store Openings

In the hopes of reviving its brand, Samsung is offering customers in L.A., NYC and Houston its own first-ever physical space to test out products, address repairs and receive one-on-one assistance IRL

Retail Retail Trends Playbook Excerpt: Key Initiatives To Transform Data Into Exceptional Customer Experience

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these four strategies outline how retail businesses can leverage consumer intelligence to remain competitive in a rapidly changing market

Consumer Goods Consumers Can Check Their Purchase's Carbon Footprint On Their Phone

Startup Ecoingot's tech aims to help empower consumers to manage their own environmental impact, enabling transparency by putting product details like the greenhouse gas or carbon emission on a smartphone app

Delivery & Logistics Panel Discussion: New Destinations For Airport Retail

Experts weigh in on how retailers are increasingly looking at airports as a place to engage consumers, creating experiences out of what was once idle downtime by catering to their in-moment needs with popups, services, app integrations and more

Post Purchase Service & Support Department Store Uses RFID Tech To Better Track Inventory

Myer is using RFID to enhance its inventory transparency and accuracy as online sales continue to soar and consistency with in-store stock becomes imperative

Interview NYRIW Preview: How An Ecommerce Startup Helps Brands Enable Simple And Personalized Online Shopping

Before partaking in a panel on Retail Tech Strategies for 2019, VP of ecommerce app Caravel, Adriana Krasniansky, speaks about using technology like AI and machine learning to help brands build better e-shopping experiences, enabling streamlined and enjoyable customer journeys

Food & Beverage Interview: How The Company Behind Malibu & Kahlua's New Retail Technology Plans To Make Shopping More Entertaining

Malibu and Kahlua are building a technology called the "Living Lab" that demonstrates their innovations in augmented reality, near-field communication and connected packaging technologies as they apply to enhancing how consumers experience their brands

Home Op-Ed: Reinventing The Smart Home Sector With Intuitive & Proactive Technology

Using analysis pulled from our research reports, PSFK founder Piers Fawkes shares his insights on why the potential of the connected home never materialized, and how tech companies can more seamlessly and successfully serve the needs of today's consumer

Design How Brands Are Using Onboard Guidance To Improve The Employee Experience

In order to foster a strong workforce, companies are expertly equipping their employees, providing connected headsets and monitors that sync to IoT sensors to deliver pertinent information, priority tasks and analytics

Store Experience & Design How Brands Are Improving Employee Efficiency By Enabling Hybrid Workstreams

Equipping employees with advanced tools, businesses are enabling workers to complete their tasks more efficiently and safely, improving the employee experience while raising workplace productivity

Technology Social Platform Lets Users Buy Upvotes And Downvotes With Bitcoin

Thundermessage, a new social newsfeed platform, allows users to curate their newsfeed content, by investing in bitcoin, users are able vote on what content deserve to be seen by the platform's community