Interview

Beauty Kinfield's Founder Is Rebuilding The Outdoors Category From The Inside

The way we approach the great outdoors hasn't changed in a long time. Now, Nichole Powell is modernizing the industry with a DTC startup that speaks to an 'outdoors-ish' audience and validates smaller moments like those from one's own backyard

Food & Beverage Ocean Spray On Its New Brand Strategy To Scale Health-Forward, Sustainability-Focused Food

From new wellness-focused products to innovation hubs, the brand is changing its strategy to court conscious consumers, saving them the choice between big brand or farmer's market with a hybrid approach

Hotels, Hospitality & Travel Meet The Travel Startup That Puts A Personal Planning Assistant In Your Favorite Chat App

PSFK speaks to the CEO of Eddy Travels, a voice-activated, personalized travel planning AI for digital and mobile-first consumers, about reinventing the traveler experience with a unified, chat-based platform

Brand Activation & Immersion How Sift's Innovative 'News Therapy' Experience Is Keeping Readers Up To Date Mindfully

PSFK chats with a co-founder of Sift, a news app experience that aims to inform younger readers without adding to their stress, helping them contextualize, navigate and digest current events calmly and thoughtfully as well as curb disengagement

Fashion & Apparel Universal Standard Is Connecting With Shoppers Through Inclusivity And Acceptance

PSFK sits down with Universal Standard's co-founder, whose beloved brand is the most size-inclusive brand on the market, about building community and rethinking ecommerce

Advertising What Mastercard's PRICELESS Restaurant Experience Says About The Future Of Brand Loyalty

PSFK visited Mastercard's new NYC restaurant and spoke to the brand's CMO about cultivating accessible brand loyalty for over-saturated consumers through immersive experiences

Entertainment How Rec Room Is Providing Digital-First Audiences A Space To Build Relationships

The CEO of the VR platform that allows people from all over the world to connect with each other in user-designed rooms and games tells PSFK about creating meaningful social experiences thanks to cutting-edge creative tech

Consumer Goods Expert Insight: How Birchbox's Inclusive Rebrand Helps It Connect With Purpose-Driven Consumers

The subscription box is making self-care more accepting with genderless categories that promote inclusivity and naturally attract consumers like Gen Zers who look for mission-driven brands

Banks, Insurance & Financial Services Zero On Designing A Debit-Style Credit Card Around Younger Consumers' Needs

Zero combines a credit card and checking account in one place, providing consumers benefits like a line of credit and cash back while keeping them accountable and pioneering the next generation of mobile banking with a streamlined, design-led user experience

Features Courting Gen Z With Live-Streamed, Community-Based Events

Journey LIVE is a meditation platform that allows groups of people to meditate together with the help of a live guide, which is attracting Gen Z users who focus on self-care and digital community

Cafe & Restaurant Cha Cha Matcha On Building A Cafe Brand Around Collaboration And Community

PSFK speaks to the founders of the Cha Cha Matcha franchise about building a next-gen cafe and brand experience that focuses on peer-to-peer connection, digital detox, cross-industry collaboration and sustainability

Fitness & Sport Why A Human-Focused Fitness Platform Launched A Digital Coach

In a bid to better meet the needs of today's mobile and digital-first consumers, Aaptiv launched a virtual trainer service that helps members achieve their goals on their own terms

Health Expert Insight: Building A Loyal Community Around A Brand's Values

PSFK sits down with Matt Blonder of Reebok to discover how the fitness brand is fostering connections among its most loyal fans through its Unlocked program, integrating into consumers' everyday lifestyles

Design Expert Insight: How Avatar-Based Social App Genies Helps Gucci Reach Gen Z

PSFK speaks to Genies' director of marketing to understand how a collaboration with Gucci helps generate the brand generate awareness and engagement with key digital-first and social-savvy consumers