Interview

Brand Activation & Immersion Interview: Why Storytelling Is The Future Of The Physical Retail Experience

Lionesque Group founder Melissa Gonzalez shares insights on the future of the brick-and-mortar experience in a digital world, emphasizing the importance of storytelling

Health Interview: How Fleur Marché Converts The CBD-Curious Luxury Customer With Quality And Curation

PSFK speaks to the luxury CBD platform's founders to get a glimpse at how the site differentiates itself in the quickly evolving cannabis retail space, combining consumer needs with CBD's best applications for a curated and quality experience

Fashion & Apparel Interview: How The RealReal Leverages Circular Luxury Apparel For A Sustainable Future

Ahead of his appearance at Shoptalk, The RealReal's head of omni-channel, Michael Groffenberger, caught up with PSFK to share his insights on the future of luxury consignment, as well as how consumers are increasingly turning to more sustainable, economic and eco-friendly options

Advertising How This Brand Strategist Leverages Her Background To Blur The Lines Between Creative And Strategic Thinking

In the final installment of this year's series celebrating success stories from SVA's Masters In Branding program, PSFK speaks to Surabhi Rathi about how the experience shaped her future opportunities 

Design Discussion Takeaways: The Importance Of Store Design In A Digital Age

As part of New York Retail Innovation Week, three leaders from the world of store design convene to share expert insight on the future of the physical store and the key consumer needs it continues to serve even in a digital age

Fitness & Sport Interview: Champion On Remaining Relevant, 100 Years Later

The president of Champion Athleticwear and director of marketing speak to PSFK about using the brand's legacy in new, global and digital-led ways to maintain momentum into the future

Delivery & Logistics Interview: How DTC Home Brand Parachute Becomes A Part Of Customers' "Everyday Rituals"

The DTC brand's founder and CEO describes how it went from selling bedding online to opening experiential stores and developing one of the market's most eco-friendly mattresses

Food & Beverage Panel Discussion: New Destinations For Airport Retail

Experts weigh in on how retailers are increasingly looking at airports as a place to engage consumers, creating experiences out of what was once idle downtime by catering to their in-moment needs with popups, services, app integrations and more

Banks, Insurance & Financial Services Interview: Mastercard EVP of North America Marketing & Communications On Retail's Phygital Future

In this sponsored interview from PSFK's Future of Retail 2019 conference, Mastercard's EVP of North America Marketing & Communications, Cheryl Guerin, explains the value of technology to developing a phygital retail experience, as well as why the brand is dropping the name from its logo to let the symbol speak for itself

Post Purchase Service & Support Interview: Dadi's At-Home Testing Empowers Male Consumers To Care For Their Fertility

Health startup Dadi's founder explains how the service aims to educate and empower men to take control of their fertility, with simplified yet thorough at-home testing and sperm storage solutions

Merchandising & Curation Interview: How Apparel Brand Terez Builds Community Through Positivity-Focused Experience

The founder of activewear brand Terez on creating immersive customer experiences, the importance of community and implementing retail technology in a purposeful way

Grocery, Convenience & Supermarket Interview: How A Hemp Beverage Co Builds Its Brand Around A Solution, Not Ingredients

PSFK speaks to Benjamin Witte, founder of hemp-infused drink brand Recess, about his approach to functional beverage, focusing on the solutions that consumers want—relaxation, productivity, creativity—rather than CBD hype

Retail How Understanding The Power Of Marketing Helped This Brand Strategist Deliver Success

SVA's year-long Masters in Branding program helps strategists and creatives like Phillip Lauria hone their skills while building new understanding of the industry

Packaging & Product Engagement Interview: How MIRROR Reflects The Future Of Personalized Fitness

PSFK talks to MIRROR founder & CEO, Brynn Putnam, about catering to consumers' need for on-demand, personalized fitness, and how the future of workouts will take place in the home