Interview

Design IKEA On Why Shared, Multi-Functional Spaces Are The Future Of Sustainable Living And Working

PSFK founder and president Piers Fawkes speaks to Evamaria Rönnegård, leader of IKEA's Better Living project, to discuss designing flexible dwellings for consumers' increasingly fluid lifestyles, merging work, home and play in sustainable shared spaces

Brand Activation & Immersion Only Members Can Shop This Exclusive Athletic Apparel Startup

Wone is an invite-only platform that sells leggings and other exclusive apparel to its members, each of which is handpicked by the brand

Beauty Inside The Service That's Making It Easy To Shop Clean Beauty

ClearForMe is a new SAAS that helps beauty e-tailers easily enable total transparency in response to consumer demand for accessible clean beauty and easy discovery

Interview PSFK Exclusive: Inside 'The Ritual,' The New, Education-Focused Digital Wellness Hub From True Botanicals

True Botanicals' new editorial platform is designed to deeply educate consumers about everyday healthy living, taking the conversation about clean beauty a step further with shoppable, digitally-native content and acting as an authority in the space

Case Study Food-Sharing Platform Is Decreasing Waste By Connecting Members To Swap Goods

OLIO is a UK-based app that allows neighbors to connect and share food that might otherwise go to waste, run by a team that integrates user feedback into its design

Fashion & Apparel Meet The Underwear Brand That's Putting Customer Feedback First

TomboyX is a brand that focuses on queer, non-binary people, and it's gained a huge following by listening to consumers and designing the brand based on direct recs

Delivery & Logistics Meet The Vegan Brand Reinventing The Dessert Aisle For All

PSFK interviews the co-founder of Dream Pops, a plant-based ice cream company that sells both DTC and via mass retail, about identifying an unmet consumer need, its weekly popup strategy and non-vegan positioning

Consumer Goods Inside The Ethical Online Marketplace That Helps Local Businesses Compete With Ecommerce

Small businesses can seem like they don't stand a chance against online shopping. But with an easy-to-use discovery site, curated online wholesale platform Faire is giving them a fighting chance

Fitness & Sport Kinfield's Founder Is Rebuilding The Outdoors Category From The Inside

The way we approach the great outdoors hasn't changed in a long time. Now, Nichole Powell is modernizing the industry with a DTC startup that speaks to an 'outdoors-ish' audience and validates smaller moments like those from one's own backyard

Food & Beverage Ocean Spray On Its New Brand Strategy To Scale Health-Forward, Sustainability-Focused Food

Through an innovation hub and a new focus on wellness, the brand is changing its strategy to court conscious consumers, saving them the choice between big brand or farmer's market with a hybrid approach

Hotels, Hospitality & Travel Meet The Travel Startup That Puts A Personal Planning Assistant In Your Favorite Chat App

PSFK speaks to the CEO of Eddy Travels, a voice-activated, personalized travel planning AI for digital and mobile-first consumers, about reinventing the traveler experience with a unified, chat-based platform

Features How Sift's Innovative 'News Therapy' Experience Is Keeping Readers Up To Date Mindfully

PSFK chats with a co-founder of Sift, a news app experience that aims to inform younger readers without adding to their stress, helping them contextualize, navigate and digest current events calmly and thoughtfully as well as curb disengagement

Merchandising & Curation Universal Standard Is Connecting With Shoppers Through Inclusivity And Acceptance

PSFK sits down with Universal Standard's co-founder, whose beloved brand is the most size-inclusive brand on the market, about building community and rethinking ecommerce

Innovation How This Online Marketplace Treats Streetwear Like The Stock Market

PSFK sits down with StockX's CEO to discuss the site's unique approach to sneaker culture and its foray into brick-and-mortar