Aether has installed a custom-built, three-story rotating system designed to save space in an unconventional shop.
The tech company is ranked at having the top supply chain in the world.
The problem with online shopping is that its, well, online. Until we have photorealistic 3D avatars of ourselves, it will always be better to try things on IRL. But the truth is, we dress for other people, and we often need outside opinions when deciding what to buy. So we shop with friends or, more often, end up returning half of our purchases. Though perhaps you have snapped a photo of an item with your cellphone and sent it to a friend. This is what Brooke Moreland and Joe Weisenthal noticed people doing, which gave them an idea: “Wouldn't it be cool if you got a personalized review about how something looked on you “in real life”, before you made the purchase?”