IoT

Analysis How Retailers Like Guess Are Personalizing The Shopping Experience In Real Time With Contextual Targeting

From PSFK's Shopper Data Debrief, here's how today's leading brands are using RFID and related technologies to provide relevant recommendations and assistance in real-time

Banks, Insurance & Financial Services Interview: How Media Outlet Hacking Finance Delivers Content For A Fairer Future

Editor Leslie Campisi explains how the online publication aims to democratize finance by diversifying who talks about it, striving to redefine the industry from the ground up and describing how that will occur through integration with other sectors

Automotive Bentley Looks To Monetize Its Drivers' IoT Vehicle Data

The luxury automaker is exploring ways to ethically monetize information from its connected and autonomous vehicles, turning its cars into media platforms and helping advertisers target consumers

Features How Brands Like Amazon Are Upgrading Personalization With Anticipatory Support

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three brands are going beyond personalization by using data to predict consumer needs and provide proactive, individualized support

Consumer Goods Consumers Can Check Their Purchase's Carbon Footprint On Their Phone

Startup Ecoingot's tech aims to help empower consumers to manage their own environmental impact, enabling transparency by putting product details like the greenhouse gas or carbon emission on a smartphone app

Cafe & Restaurant NYRIW Preview: How Home Cooking Trends Will Change Grocery & Restaurant Businesses

Ahead of hosting a site visit during New York Retail Innovation Week, where Morgenstern ambassadors will discuss the brand's unique approach to retail and customer experience, chef Nicholas Morgenstern chats with PSFK about evolving preferences in the ways consumers buy, cook and consume food

Grocery, Convenience & Supermarket LG Self-Driving Carts Aim To Save Grocery Shoppers Time And Energy

The electronics retailer's robotic shopping companion not only eliminates the need for shoppers to push or carry their grocery carts, but even rings up their items as they shop, allowing customers to skip the lines and check out immediately

Home Op-Ed: Reinventing The Smart Home Sector With Intuitive & Proactive Technology

Using analysis pulled from our research reports, PSFK founder Piers Fawkes shares his insights on why the potential of the connected home never materialized, and how tech companies can more seamlessly and successfully serve the needs of today's consumer

Brand Activation & Immersion How Brands Are Using Onboard Guidance To Improve The Employee Experience

In order to foster a strong workforce, companies are expertly equipping their employees, providing connected headsets and monitors that sync to IoT sensors to deliver pertinent information, priority tasks and analytics

Delivery & Logistics Panasonic Creates Custom Lockers As A Last-Mile Delivery Solution For Customers

The tech conglomerate turned to a refridgeration firm to create a customized module system, powered by IoT, to provide consumers with more convenient and personalized delivery experiences

Entertainment World Cup VR Suites Mimic The Experience Of Private Box Seats

Fox Sports is making virtual reality a priority during the 2018 World Cup, giving enthusiasts greater control over gameplay angles and highlights

Entertainment Oculus Live Broadcast Allows Concertgoers To Sing Along In VR

The virtual venues let users experience live concerts and comedy shows in various viewing modes while socializing with virtual attendees, helping expand reachable audiences as well as offering key immersive experiences for fans

Retail Ride-Hailing Service Provides Customers With Convenience-Store Amenities

Grab partnered with U.S. startup Cargo to offer a selection of items to passengers during their ride, helping drivers earn extra revenue selling drinks, beauty items, phone chargers and more, while also improving customers' experience

Features How Gestural Commands Are Making Interfaces Seamless And Intuitive

Gesture controls allow users to make the most of technology with natural movements, increasing convenience and reducing screen time