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Statistics

86% of Gen-Z consumers say they will choose the iPhone over other smartphone models

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Apple Pay is activated on only 16% of iPhones, according to user analysis

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People are spending approx. 30 minutes each day watching videos on mobile devices

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The average adult spends about 6 hours per day with a digital device

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82% of US teenagers now use an iPhone

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Related News

Kering, owner of Gucci and Yves Saint Laurent, announces partnership with Apple to build apps

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Update to Nike's RunClub app taps Siri to help motivate users to exercise

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The ultra-cheap phones even iPhone users will crave

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Top 50 AR apps for iPhone, iPad & android devices

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[News] Apple and Deloitte partner to facilitate business with iPhone and iPad solutions

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[News] Super Mario's iPhone release boosts Nintendo stock

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[Stat] 9 years after launch, Apple reaches 1 billion iPhone sales

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[News] Apple may reduce iPhone releases to once every three years, as smartphone advances slow

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[News] iPhone tops TIME’s Most Influential Gadgets

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Expert Quotes

“The trouble, though, is that business models for [IOT] devices don’t often allow for the kind of continuing security maintenance that we are used to with more traditional computing devices. Apple has an incentive to keep writing security updates to keep your iPhone secure; it does so because iPhones sell for a lot of money, and Apple’s brand depends on keeping you safe from digital terrors. But manufacturers of low-margin home appliances have little such expertise, and less incentive.”

Farhad Manjoo. Technology Columnist, The New York Times
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“A big technology trend I’m noticing at the moment is that people are craving more sensory experience. In some ways we are numbed to feelings in general and technology is reflecting that. The more time people spend on screens, the more they will want three-dimensionality.”

Ivy Ross. Head of Design, Google
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