Fashion & Apparel Warby Parker Shoppers Can Try On Glasses In AR And Purchase Directly

Warby Parker’s innovative Virtual Try-On Tool lets glasses shoppers sample frames from the comfort of their phone, streamlining the in-app transaction by letting shoppers purchase immediately or add to a home trial kit

Beauty Neutrogena Will 3D Print Bespoke Face Masks For Customers

MaskiD is the beauty retailer's latest app for iOS that customers can use to assess their skin condition and determine ingredients for particular areas of the face to create a custom sheet mask

Banks, Insurance & Financial Services Apple Wallet Lets Students Synch Their College ID Functions To Their Phones

Apple expands its ecosystem for some consumers by integrating  student ID cards from select colleges into its wallet feature

Consumer Goods Verizon Customers Can Embark On An AR Scavenger Hunt To Win An iPhone XS

Using Snapchat as its platform, Verizon is giving away the latest iPhone to customers who enter an augmented reality scavenger hunt, searching for hidden music loops and remixing them to create a winning track

Brand Activation & Immersion Apple Photo Sessions Train Customers On How To Take Better iPhone Photos

Workshops in photography, design and music are coming to U.K. Apple stores, encouraging customers to take full advantage of their Apple products' capabilities

Design Apple Launches Tech-Recycling Drive On Earth Day

Tech leader even builds a new recycling robot out of old parts to reduce iPhone waste

Have We Reached A Moment Of Truth For The Apple Brand?

Has Apple failed to be an integral part of our work life? In this episode of the Purplelist podcast, PSFK founder and editor in Chief provides his pov.

Advertising How Apple Is Taking Aim At Online Advertising

New iOS 11 and macOS High Sierra will stop ads following Safari users, prompting open letter claiming Apple is destroying internet’s economic model

Retail Amazon's New Spark Platform Has Shoppable Photos For Prime Members

The new social platform offers a place for customers to discover new products from other users with similar interests

Technology Microsoft Helps Blind People ‘See’ The World With AI

A new app for iPhone users describes objects and reads text in the world using the phone's camera

Advertising Apple Imagines A World Without Apps

Apple created a video imagining what modern world would look like if all apps were disabled

Technology Apple Uses The Work Of Carl Sagan To Tackle Climate Change

The beautiful ad is meant to remind us of what is at stake

Innovation Google Versus Apple: A Clash To Excel In Augmented And Virtual Reality

Abhinav Girdhar, CEO of Appy Pie, looks at how the tech giants are developing technology to compete for market dominance in AR and VR products

Design Phone Concept Shows The Power Of Edge-To-Edge Displays

Designer Gabor Balogh presents his idea for a new version of Siri with AR support