Decathlon is launching its first and flagship location on U.S. soil complete with digital-led and cashless transaction features as well as experimenting with kiosk check-outs

Randomly selected festival goers were air-dropped a pair of Adidas kicks, granted that they wore them for the rest of the event

Kulula launched an app that aims to consolidate and customize the flying experience, allowing customers to book flights, choose seats, rent cars, share trip details on Facebook and much more

The Cleveland Cavaliers partnered with food provider Aramark to allow fans to order and pay for their drinks via Apple Business Chat and Apple Pay

The fitness tracker brand is diversifying its partnerships to enhance how it rewards consumer activity, slated to launch a premium paid program later this year

Hermes is a Europe-based package co that aims to streamline and personalize the parcel sending and receiving experience with dynamic measuring and messaging

AE is aiming to effect authenticity by putting the creative direction of its spring campaign in the hands of its customer, soliciting 10 Gen-Zers to style, direct and photograph the content

The direct-to-member experience that merges activity-driven incentives with personalized recommendations will give a free Apple watch to Aetna members who sign up and achieve their goals

A partnership debuting this holiday between the flower delivery service and various voice assistants allows customers to place their orders through the language of love using talk or text

Warby Parker’s innovative Virtual Try-On Tool lets glasses shoppers sample frames from the comfort of their phone, streamlining the in-app transaction by letting shoppers purchase immediately or add to a home trial kit

Wearable technology and digital coaching combine to offer consumers a customized health routine powered by artificial intelligence

Platforms use interactive broadcasting to give their users an enhanced and participatory consumer experience

MaskiD is the beauty retailer's latest app for iOS that customers can use to assess their skin condition and determine ingredients for particular areas of the face to create a custom sheet mask

Helping further diversify its holiday gifting selection, the American retailer launched its own tech accessories brand, comprising design-led items like lightning cables, charger-equipped backpacks, travel bags and more