iPhone 5

Design What Apple's Cheaper iPhone Will Deliver

The low-end 5C model was shown to a select group in China, here's what's in store.

Home A Look At The Updates From The iPhone 5S Launch

Apple's new model adds fingertip scanning and goes on sale on 20 September.

Advertising Domino Display Of iPhones Illustrates At Power Of NFC

Optical illusion shows how content may one day be passed from one phone to another just by touching phones.

Innovation 12 Stories You Need To Know Today

The positives to negativity, Google glass already banned at strip joints and NOLA a new hub...links to start your day with.

Retail Will.i.am Debuts $475 Hybrid iPhone Camera Case

Critics have charged that it's ugly, expensive and useless, but the musician says he's got a vision and he's sticking to it.

Syndicated Google Faces Legal Action Over Alleged Secret iPhone Tracking

10 million UK residents could have grounds to sue the search giant after it sidestepped Apple security to monitor web habits.

Technology 13 Stories You Need To Know Today

iPhone is the worst smartphone, Jay-Z to score Great Gatsby and HBO rejects Netflix...Links to start your day with.

Advertising Piers Fawkes: Will The Cloud Bring The iPhone Down To Earth?

Services like Spotify and Instagram obliterate the need for the eco-system that Apple has used to sell its hardware.

Work 11 Stories You Need To Know Today

Tumblr Hacked by a massive worm, SMS turns 20 and France might end homework in schools...Links to start your day with.

Design Fashion Brand Creates Their Lookbook With Das Racist Exclusively On Instagram

Moss teams up with the hip hop group to showcase their Fall/Winter 2012 collection in a digitally novel way.

Retail 6 Stories You Need To Know Today

The first ever animated GIF movie poster, Apple publicly apologizes for its new maps, and an airline that hands out iPads for your flight...Links to start your day with.

Luxury This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Luxury 12 Stories You Need To Know Today

Twitter knocks over Facebook in sales, the stats on how many people would answer their phones during sex, and China's disenchantment with Louis Vuitton...Links to start your day with.

Video Are Apple's Four New iPhone 5 Ads Compelling? [Video]

Despite a playful parody by its biggest competitor, Apple refuses to fight dirty, releasing a simple video campaign to highlight only the new features of its latest smartphone.