Iris Nova

Analysis How Leading Brands Like Jetblack Are Driving Engagement With Messaging Assistance

Spanning verticals from luxury and apparel to travel and cryptocurrency, today's most innovative retailers and services are fostering consumer engagement through messaging capabilities

Brand Activation & Immersion How Brands Like Reebok Nurture Long-Term Consumer Relationships With VIP Access

These four brands are reinventing traditional loyalty systems by going experience-first with multilayered, personalized and exclusive benefits programs

Cafe & Restaurant How Top New York Retailers Create Next-Level Service Experiences

As the retail renaissance continues, here's how leading names from Starbucks and Neiman Marcus to Hudson Yards' Vessel are staying on top of the brick-and-mortar game with immersive, personalized, discovery-driven experiences

Features How Retailers Like Tencent Are Optimizing Shopper Analytics With Behavioral Heat Mapping

From PSFK's Shopper Data Debrief report, here's how today's brands and retailers are retaining valuable consumer data from in-store tracking technologies

Video Better Customer Connections Depend On Conversational Commerce

Watch Dirty Lemon's Founder speak at PSFK's Future of Retail 2019 Conference on how conversational commerce allows brands to provide customers with the experiences they crave

Food & Beverage PSFK Retail Conference Preview: Iris Nova Founder On Beverage Innovation And Next-Generation Customer Loyalty

Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, Iris Nova (comprising brands Dirty Lemon and The Drug Store) founder and CEO Zak Normandin tells PSFK how he is pioneering a new kind of beverage brand built around strong customer relationships, seamless retail technology, and innovative product

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