jaguar

Advertising Best Of 2018 NYC Holiday Retail Windows

A round-up of the most visually innovative windows that inspire humor, promote charity and tell a holiday story

Automotive Jaguar E-PACE Fans Can View The Latest Model In A Mobile Holiday Window

The luxury auto brand is innovating on the New York City tradition of holiday windows, featuring a traveling window display of its newest E-PACE model as well as Pinterest pins that let fans experience the activation digitally

Brand Activation & Immersion Audi Designed A Popup Charging Station For Any EV Drivers

In promotion of electric vehicles in general as well as its recently launched e-tron, the automaker offered San Francisco drivers a fully functional service station, including a concierge, demonstrations and a cafe

Banks, Insurance & Financial Services BMW Partners With Blockchain Startup To Increase Lending Options For Car Buyers

Blockchain service Bloom offers a more secure assessment of credit worthiness and the ability to obtain loans from both traditional and digital currency lenders, helping the auto brand increase flexibility for customers

Loyalty & Membership BMW M Fans Can Share Experiences On Its Digital Social Platform

BMW M's 'M Town' aims to tap the power of online communities by designing its own branded social platform, encouraging 'citizens' to interact, share original videos and purchase exclusive merchandise

Post Purchase Service & Support BMW's In-Car Voice Assistant Will Learn Driver Tendencies And Offer Suggestions For Optimal Drives

Bucking the trend of automakers partnering with assistants like Amazon's Alexa, BMW's own AI device will be available in 23 languages and in 10 major consumer markets, letting drivers turn on their HVAC system, adjust the lighting and change music via voice

Shopper Marketing & Promotions Jaguar Lets Fans Remix Pop Singer's Latest Hit Based On Test Drive Data

AI sensors in the automaker's PACE vehicles enable users to remix Dua Lipa's music from behind the wheel based on how they drive, or use an adjoining app

Hotels, Hospitality & Travel BMW Partners With Pop-Up Hotel To Provide Guests With Shuttle Service

The automaker's latest brand activation involves offering a BMW i3 shuttle that provides a luxurious and sustainable transportation option for those staying at Munich's Lovelace hotel, which also doubles as a meeting forum for BMW employees

Delivery & Logistics BMW Lets Users Rent Or Ride-Share Its Vehicles

The ReachNow app expanded its program so that users have more options within BMW's Mobile Hub, allowing the automaker to compete in the bustling ride-sharing market

Shopper Education & Assistance Jaguar Allows Drivers To Test Out Cost-Savings Before Committing To EV

User-generated data on the auto brand's mobile app demonstrates how purchasing a Jaguar I-PACE allows consumers to cut down on driving costs, helping build customer confidence in buying EV

Automotive BMW Uses Event Sponsorship To Introduce Unique Brand Experiences To Customers

BMW Courtesy Car Service functions as a stealthy customer test drive

Brand Activation & Immersion Jaguar Modifies Its Approach To Retain Its Roar As A Quieter, Electrified Brand

Faced with technology-driven upheaval, the luxury auto brand is fostering continuity between its past and future, sustaining its reputation for speed and power that consumers recognize while also offering them an environmentally friendly model

Advertising AR Lets Viewers Explore BMW In One Of David Bowie's Iconic Looks

The interactive advertisement ties in with the Brooklyn Museum's exhibit on Bowie's visual legacy and New York Times editorial content

Entertainment Interactive Media Puts Audiences In Charge Of Content

A crop of movies and TV series are allowing viewers to vote on plot developments, choose-your-own-adventure style