X
menu
Broad Narrow
Jane McGonigal

Related Insights

Related Features

Event

Who Should Attend?

January 16, 2019 | New York City
Features
Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

Recommended Experts

Expert

Jane McGonigal is a game designer, games researcher, and author, specializing in pervasive gaming and alternate reality games (ARGs). She initially rose to prominence due to her work with design company 42 Entertainment from 2004 to 2006, on projects including the alternate reality game I Love Bees(2004). Jane’s most recent project is next month’s “Find the Future” game taking place at the New York Public Library.

Expert

Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

No search results found.