japan

Analysis PSFK Report Launch: Tokyo Retail Guide 2019

PSFK is proud to present the Tokyo Retail Guide 2019, a comprehensive look at the best-in-class activations in the city, including retail, restaurants and hospitality

Brand Activation & Immersion These Tokyo Restaurants Seamlessly Meld Tradition and Technology

From Starbucks to startups, a new class of restaurants in Tokyo is combining some of Japan's most beloved, traditional food and beverages with cutting-edge tech

Case Study Online Shoppers Can Immerse Themselves In A Digital Mall Experience

The Digital Mall of Asia aims to simulate the in-person experience of spending a day at the mall, including virtual amenities like stores, a food court, a nightclub and a multiplex

Beauty 'Skincare GPS' Points Duty-Free Shoppers To Ideal Beauty Products

SK-II just opened a concept shop in Shanghai's Changi Airport that offers shoppers a curated experience, helping them identify products from images on their phone and locating them in the store

Food & Beverage Subscription Service Drop-Ships Cult Sake To US Fans

The online sake portal introduces U.S. consumers to the Japanese drink by enabling English language-friendly discovery, personalized search and direct-to-door delivery

Automotive Lexus' Women-Staffed Popup Sushi Restaurant Challenges Traditional Gender Norms

Dubbed New Horizons, the luxury auto brand's Stockholm sushi restaurant aimed to engage consumers around its value of Japanese craftsmanship while challenging traditions about female sushi chefs

Cafe & Restaurant Trending: JD.com, Spyce And More Bring Automated Operations To The Restaurant Industry

The following seven restaurants and cafes are leveraging cutting-edge technology and robotic hardware to provide consumers with self-service dining

Features Op-Ed: Why Retailers Can't Afford Not To Invest In Voice

Author Ashish Sidhra explains the major roadbloacks to widespread adoption of voice tech by companies beyond Google and Amazon, why investing in voice to diversify the omnichannel experience is crucial for brand building and how retailers can integrate it into their strategy

Packaging & Product Engagement Music Trivia Game Takes IPA Drinkers On Journey Across QR Codes, Beer Cans & Spotify

A NYC craft brewery transformed their beer labels into a clue-based mobile game that celebrates music and Japanese culture

Advertising Op-Ed: Why Brands Should Bet On Virtual Influencers

Author Jamin Warren traces the beginnings of virtual influencers back to the appearance of avatars, explaining why these synthetic characters don't have to be 'real' as much as they have to convey an authentic and coherent identity that clearly personifies a brand

Merchandising & Curation AI Kit-Kat Pop-Up Bar Tailors Candy And Sake Matches For Customers

Nestle is using AI to customize sake and candy pairings in a popup experience for the annual Craft Sake Week

Fashion & Apparel Japanese Designer Yuima Nakazato Enables On-Demand Couture

The high-fashion house is partnering with a technology company to integrate "fashion on demand" software into a soon-to-launch store, enabling clothing customization in minutes

Retail Shiseido Partners With Alibaba To Reach More Consumers In China

The Japanese cosmetics co is the first to partner with the mega etailer for a dedicated shop, aiming to co-create products like shampoo for exclusive sale through Tmall

Health Tokyo Restaurant 3D Prints Sushi Personalized To Guests' Nutritional Needs

A restaurant called Sushi Singularity is slated to open in Japan's capital city in 2020, using analysis of customers' saliva and more to 3D print sushi personalized to their body's needs