japan

Automotive Toyota Subscription Program Gamifies Service For Car Owners

Members of the Japanese automaker's program Kinto receive redeemable points for being ecologically friendly and driving safely

Brand Activation & Immersion How Brands Like Cartoon Network Employ Animated Characters To Enrich Consumer Experiences

Brands are adding extra interest to activations and physical locations by bringing animated characters to life

Delivery & Logistics Consumers In Japan Can Directly Shop Walmart's Ecomm Site In Collaboration With Rakuten

The two retailers partnered to open the first Walmart ecommerce store in Japan, enabling online shopping and delivery of Walmart's U.S. products directly to Japanese consumers

Fashion & Apparel Bottega Veneta's Tokyo Flagship Merges Italian Heritage With Local Style

Catering to one of its most important markets, the Ginza-area store features a modernist style that combines the brand's Italian roots with that of the Japanese city

Merchandising & Curation Fast Retailing Co's Digitally Enabled Store Ships Merch To Shoppers' Homes Only

The GU Style Studio experiments with a store concept that allows shoppers to try and purchase apparel and accessories but not take them home, instead shipping them directly to customers

Beauty Skincare Retailer Offered Store Shoppers AI Skin Analysis And Tailored Product Recs

The skincare brand created an interactive store experience, using AI-enabled analysis to provide visitors to its Harajuku location with personalized skincare product recommendations

Consumer Goods Commuters Can Grab Snacks On The Go At Cashierless Kiosks

JR East, a Japanese train company, is trying out an autonomous kiosk at one of its stations that lets travelers purchase small food and beverage items with the swipe of an IC card

Cafe & Restaurant Remotely-Controlled Robots Let The Physically Disabled Serve Cafe Guests

Dawn ver. Beta Cafe is employing robot waiters that allow employees with physical disabilities to operate them from home

Food & Beverage Kit-Kat Bar Fans Can Enjoy A Cocktail Recipe With Their Treat

Nestle is launching cocktail pairings to accompany the launch of its new Kit-Kat flavor, even hosting a pop-up bar at Tokyo's CITAN Hostel to feature hand-picked sake and umeshu drinks

Health Nestle Offers Consumers DNA Tests And Customized Nutrition Plans As Part Of Health-Focused Brand Revamp

The Swiss company is aligning itself with trends around personalized nutrition, marshaling a wellness program that mixes artificial intelligence, DNA testing and social media food shares to collect data about customers’ health and diet interests

Retail Aesop Store Offers Shoppers Authentic Japanese Row House Experience

The Australian skincare brand partnered with an architecture firm to turn a Kanazawa row house into one of its stores while preserving the original design

Store Experience & Design Visitors To Google's Tokyo Haunted House Receive Access Through A "Ghost" Assistant

The tech giant is running a haunted house in Tokyo that requires guests to ask Google Assistant for entry, capitalizing on the mainstream holiday to promote its voice technology

Banks, Insurance & Financial Services Messaging Giant Creates Its Own Cryptocurrency Exchange

Line is leveraging its popularity with over 200 million users to launch its own cryptocurrency exchange program that supports 30 different coins, hoping to capitalize on the hot crypto market

Shopper Marketing & Promotions Customers Can Purchase Foot Locker And ASICS Collab Gear Through Shoppable Videos

The five-part anime series, which will premiere on Foot Locker's Instagram and YouTube channels, will give customers an early look at ASICS' latest clothing and footwear line