Guests can guide themselves through the Carters' first music video collaboration as a married couple, offering a pop-culture-relevant frame of reference for visitors to experience famous artworks through
Experience Vinyl promises to deliver some of Elton John and Quincy Jones' favorite albums to your door
Multi-million dollar recording housed in handcrafted silver-and-nickel box.
The Rap Royal Family are added to the world's most notable art pieces.
The #DRAKEYOLOPOLO collection of shirts features famous artists like Jay-Z and Miguel in moments that became Internet gold.
Can a brand, even one with billions in its marketing budget, afford to only do "statement" marketing with its most visible partner?
Ali Graham’s “99 Problems” Tumblr offers an artistic visualization of Jay-Z’s famous track.
The rapper participated in a performance piece at Pace Gallery in NYC to promote Magna Carta Holy Grail.
The Next Big Thing is a partnership between the tech brand and entertainment that is reinventing the rules of marketing.
Samsung gives away Jay-Z's new album to Galaxy users, Facebook adds video to Instagram and Dreamworks partners with Netflix.
The sold-out show will be available to all viewers online.