Hoping to tap the popularity of 'mommy bloggers' this holiday season, the department store is using influencer partnerships and shoppable social media functions to promote a family-friendly private label targeted towards moms on Instagram
Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers
A new campaign lets viewers turn their mobile devices from portrait to landscape and vice versa to 'see the bigger picture'
The retailer ditches three-tiered pricing strategy for two-tiered and price-match guarantees.
Martha Stewart 'mini-stores' within the department stores will come with well-versed DIY consultants.
The retailer is countering anti-gay critics with a new campaign supporting a more inclusive idea of the 'modern family.'
The department store introduces an "everyday" value system that will have more consistent deals, and less highs and lows.