Reading between the lines, these ads tell us a lot about the state of retail this holiday season
Using Pinterest, JCPenney is showcasing products and styles inside their mall-based stores
The retailer decided to bring back its dead-tree division as a way to boost online shopper requests
Here is a look at some standout brand-building and advertising communications stories catching our attention this week.
An article by Steve Lohr in Sunday's New York Times explores the challenges and opportunities that an increasing array of consumer channels and purchase data is presenting to retailers.