jcpenney

Advertising 6 Things This Year's Holiday Ads Tell Us About How Retailers Are Responding To Amazon

Reading between the lines, these ads tell us a lot about the state of retail this holiday season

Retail How JCPenney And Pinterest Are Trying To Update The Humble Shopping Mall

Using Pinterest, JCPenney is showcasing products and styles inside their mall-based stores

Luxury JCPenney Revives Print Catalogs as Branding Outlet to Digital Sales

The retailer decided to bring back its dead-tree division as a way to boost online shopper requests

Advertising JCPenney Ad Apologizes For Brand Mismanagement

The retail company releases a video asking its customers to come back.

Design This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Innovation This Week In Brand Strategy And Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Technology (This Week In Branding And Advertising): Innovation, Digital Work & Shifts In Media Consumption

Here is a look at some standout brand-building and advertising communications stories catching our attention this week.

Retail Retail Success With Smarter Analytics And Social Mobile Retailing

An article by Steve Lohr in Sunday's New York Times explores the challenges and opportunities that an increasing array of consumer channels and purchase data is presenting to retailers.

Home Mall Demographics

Written with humor in mind, 'Food Court Druids, Cherohonkees, and Other Creatures Unique to the Republic' actually provides wry alternatives to classification of socio-demographic groups in the US.