Analysis How E-Tailoring Is Making Online Clothes Shopping More Reliable

These brands are transforming online commerce with e-tailoring, which provides more accurate measurements that ensure that products fit to boost shopper confidence

Brand Activation & Immersion Wrangler Fans Can Scan Their Back Pocket To Unlock Exclusive Merch And Footage

The jeans maker launched a mobile activation in partnership with the upcoming release of "Old Town Road," encouraging Wrangler wearers to "scan their booty" with their phones to unlock content

Delivery & Logistics Interview: How Fashion E-Tailer And Recommendation Platform Suggesty Is Enabling Next-Generation International Commerce

Using a hybrid strategy of human-driven and AI curation, Suggesty offers global customers access to lesser-known international designers while enabling lower-than-market prices and premium quality

Automotive How Brands Like BMW Derive Valuable Consumer Data Using Reciprocal Exchange

These four retailers are trading rewards and incentives with shoppers in exchange for shared information and invaluable intelligence

Fashion & Apparel Gap Inc. Reveals The (Unsexy) Technology That Will Help Drive Business In 2019

James Thordsen, senior director of product management for the apparel retailer, spoke with PSFK on how perks like a Denim Gallery and a In Stock On Shelf app will ease and enhance the shopper experience in meaningful ways

Features How Retailers Like Levi's Are Using Stores To Deliver Meaningful Experiences

Retailers from Eileen Fisher to Bloomingdale's are developing creative methods to attract consumers into brick-and-mortar locations, providing a customized and memorable experience

Merchandising & Curation Levi's Experiential Flagship Store Blends Heritage With Digital Integration

The iconic brand's 17,000 square-foot Times Square flagship will feature a unique synthesis of customization and heritage pieces, offering shoppers a customizable t-shirt bar and exclusive product drops as part of an effort to expand DTC operations

Retail Shoppers Can Design Their Own Jeans At Custom-Only Apparel Pop-Up

Currently running in NYC, Consortium is hosting a series of pop-ups that carry customizable brands only, allowing customers a unique and personalized shopping experience

Shopper Education & Assistance Levi's Will Make Vintage Jeans To Customer Specs In Under 60 Minutes

The iconic denim brand is appealing to consumer nostalgia and need for speed by revolutionizing the way it produces custom jeans

Loyalty & Membership Tommy Hilfiger Lets Everyday Consumers Become Brand Ambassadors

The more people wear the brand's attire, the more they'll be rewarded, thanks to the smart tag-embedded clothing

Shopper Education & Assistance E-Commerce Retailer Uses A Bodysuit To Make Clothing Exact To Shoppers' Size

Collection ZOZO allows customers to custom-tailor clothing like jeans and tee shirts at a low cost by donning a size-measuring bodysuit linked to an app on their smartphone, providing tailored fast fashion

Advertising Bonobos Uses 172 Models To Reflect Inclusive, Multi-Fit Fashion

The men's fashion brand is aiming to represent every age, background and body type in its imagery

Interview Interview: How Levi's Is Building Its DTC Channel

Marc Rosen of Levi Strauss & Company discusses why his brand is moving to the direct-to-consumer model in an age where business is strongly subject to the behavior and needs of consumers

Grocery, Convenience & Supermarket Why Fashion Is Reviving The Launderette

Fashion-focused laundry services are offering an eco-friendly approach to washing clothes