In preparation for the release of Jurassic World: Fallen Kingdom, a giant Jeep drove around L.A. with a curious dino-sized box Amazon box that pointed to discounts and interactive experiences for passersby

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

PSFK's new Brand Innovation Tracker helps us quantify winners and losers across market sectors

The first ever concept car from a hotel chain aims to be ultimate road trip companion

Sales of SUVs helped the auto industry have a record year in 2016, these models aim to grow that market further

The app helps drivers discover 28 off-road spots in Argentina, and lets them choose between terrains like mountain, sand, or woods.

What are the limits for a brand when attempting to seek sympathy with viewers?

Designers recapture Jeep's Simplicity, Function, and Restrained Design.

Many brands are using the device's games and sports streaming to interact with and engage their target audience.

The weak US dollar is forcing Fiat to consider shifting production of its sport-utility vehicles to America.

A string of commercials by American brands advertising American values, curated by A Continuous Lean.

The singer appears in an ad for the Jeep Wrangler, which features his tune from a new album not released until August.

Jeep debuts a new limited edition version of the Wrangler.