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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Matthew Bright is the head of technical marketing at the Thin Film Electronics NFC Innovation Center in San Jose, California. Following a vision of ‘building intelligence into everyday things’, he leads customer and partner engagement for a new generation of NFC tags and RF anti-shoplifting labels based on highly scalable printed electronics technology. Matthew holds a degree in electrical engineering from the University of Michigan and has extensive experience in semiconductor marketing for mobile applications, including Flash memory, multi-chip modules, and short-range wireless communications. Matt also serves as Chair of the Retail Working Group of the NFC Forum.

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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