Johnnie Walker

Analysis How Stores Like Macy's Are Using Immersive Spaces To Educate Shoppers

To bring their brand to live in memorable ways that resonate with consumers, big box retailers and startups alike are turning to live experiences like hands-on demos and workshops to help customers discover organically

Fashion & Apparel How Retailers Like Cannabis Now Incorporate Education Into The-Brick-And Mortar Experience

From hands-on workshops to expert-led consultations, retailers from Macy's to Wayfair are helping customers discover in interactive and personalized ways

Advertising How Innovative Beverage Retailers Like Johnnie Walker Are Enabling Immersive Brand Experiences

From beer-themed airliners to experiential retail stores, here's how today's leading beverage brands are driving engagement with customers

Brand Activation & Immersion Visitors To Johnnie Walker's Experiential Shop Can Sip As They Learn The Brand's History

The Scotch whisky brand recently opened a flagship store in Madrid that offers guests immersive and exclusive experiences such as whisky classes and tastings, rare brews, a personalization service and more

Automotive Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Delivery & Logistics Johnnie Walker Offers Whisky Personalization Experience  

Joining the personalization trend, the famous whisky retailer is now letting customers digitally discover their own taste, design a custom bottle, and order online

Food & Beverage Johnnie Walker Swaps Its Striding Man Logo With A Striding Woman

To celebrate Women’s History Month, the whisky brand is labeling bottles with a female version of its famous icon

Interview For A First-Generation American, Branding Is A Tool To Counter Stereotypes

Samantha Joy Ariola talks about emotional advertising and the influence of her immigrant upbringing on her path to a branding career

Design Best of IoT Roundup: Your Products Are Taking on Media Dimensions

PSFK and EVRYTHNG’s shortlist of five cloud-connected products prepare you for a world where your purchases talk back

Luxury Tech-Heavy Leather Briefcase Finds Whisky Fans The Perfect Blend

Johnnie Walker's Flavor Profiler pairs whisky lovers with the blends best suited to their tastes.

Home How Johnny Walker Houses Are Boosting Brand Sales

Scotch whisky company's detailed experiences in Shanghai and Beijing boost profits and broadens appeal.

Innovation Johnnie Walker And Instagram: Anatomy Of A Real-Time Social Media Campaign

PSFK joined Johnnie Walker at the Italian Grand Prix at Monza to see their new photosharing platform in action.

Technology Johnnie Walker Creates 'Interactive' Facebook Cover Photo

The brand turns its Facebook profile into a live Instagram feed that gives fans a behind-the-scenes look into the brand's history.

Advertising Newsweek's Latest Issue Features Retro Mad Men-Style Ads [Pics]

Brands including Mercedes-Benz, British Airways and Johnnie Walker design ads for the magazine's special issue.