journalism

Brand Activation & Immersion Buzzfeed's New York-Exclusive Offline Newspaper Lets Readers Redeem Online Coupons

The publisher is using coupon codes redeemable with online retailers to test whether a physical newspaper could generate significant advertising revenue

Packaging & Product Engagement Columbia Journalism Review Debuts 'Fake News' Stand To Encourage Critical Media Consumption

The one-day activation composed entirely of the biggest fake news stories encouraged New York passersby to be wary of misinformation on social media, and reminded them to think critically ahead of the upcoming election

Millennials Non-Profit Will Install 1,000 Journalists In Understaffed Newsrooms To Regain Consumer Trust

The initiative seeks to save local news and build trust in media, especially in underserved communities around the U.S.

Advertising How BBC Is Looking To Podcasts To Engage New Audiences

PSFK had a chance to talk to Acast and BBC about using podcasts as a new revenue source for journalistic endeavors

Interview Interview: How A Weekly Newsletter Became A Parenting Media Brand

Michael Rothman, co-founder of Fatherly and speaker at our upcoming CXI 2018 conference, discusses the strategy behind building a digital lifestyle brand for millennials

Op-Ed Op-Ed: Why Hitler Would Have Loved Twitter

Marketing pioneer Scott Bedbury says that every brand has a conscience but somewhere along the way Twitter's got lost in the clicks, tweets and retweets

Advertising Reporters Without Borders Used Google Maps To Fight Censorship

The organization's branch in Sweden launched a campaign that shares the words of silenced journalists on digitally altered billboards through Google Street View

Advertising Music Streaming Helps Censored Journalists Spread Their Words

A playlist from Reporters Without Borders Germany disguises the work of censored journalists as songs to subvert regimes that silence the news

Delivery & Logistics Apple Is Getting Into The Magazine Subscription Business

The tech giant is buying Texture, a ‘virtual newsstand’ lets users read about 200 digital titles for a monthly subscription fee

Design The Sports Magazine Is Reinvented For A Younger, Design-Minded Audience

Franchise blends design and basketball to create a rich reading experience for fans of both cultures

Technology This Site Lets Readers Mine Cryptocurrency Instead Of Viewing Ads

Salon now lets readers choose to volunteer their CPU to mine Monero instead of viewing ads on its site

Fitness & Sport The New York Times Uses AR To Visualize Olympic Action

This new feature takes Olympics coverage to another level

Retail Subscription Service Lets Readers Microfinance Journalists Of Choice

Libre has readers customize the way they support the news outlets they consume

Entertainment PurpleList Podcast Episode 5: Pop-Up Magazine Is A Blink-And-You’ll-Miss-It Experiment In Storytelling

PSFK got an exclusive scoop from Chas Edwards about what we can expect from Pop-Up Magazine's shows in 2017 and beyond

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