jwt

Advertising Kit-Kat Helps Mitigate Delayed Travelers' Woes With Free Candy

As a way to improve the customer airport experience while providing advertising for the candy brand, passengers at the São Paolo airport can scan their boarding pass and receive a treat if their flight is delayed

Automotive Campaign Lets People Use YouTube Views As Currency

This creative campaign had people in the Netherlands uploading videos of them with an Opel car to try and get enough views to purchase one

Design 9 Stories You Need To Know Today

Hearst ditches R&D labs, Etsy launches wholesale platform and Google Glass celebrates one year.

Advertising String Quartet Made From Human Hair Proves Shampoo’s Strength [Video]

To promote their Cream Silk product, Unilever staged a concert using the custom musical instruments.

Advertising Urinals Generate Electricity To Power Carnival Floats [Video]

Brazilian NGO Afroreggae launched the Electric Pee project to do something about public urination.

Home Alzheimers Patients Treated With Personalized Perfume Kits

Givaudan and JWT Singapore create "Smell a Memory" kits to help families connect with their loved ones suffering from dementia.

Advertising Cheese Company's Business Card Is Also A Mini Grater [Video]

Ad agency JWT designed the Grater Card for cheese shop Bon Vivant.

Advertising OXO Stop-Motion Ad Turns Household Items Into Delicious Food

Oscar-nominated filmmaker PES adds his own special touch to bring pizazz to a British cupboard staple.

Innovation JWT Launches Pop-Up Agency That Will Only Work During SXSW

'Walter' will create marketing strategies for startups in just 5 days, dissolving after the event in Austin ends.

Design Coca-Cola Print Ad Becomes An iPhone Speaker

To promote the online radio platform Coca-Cola.FM in Brazil, agency JWT turned a magazine into an amplifier.

Technology Kit Kat App Reduces Social Media Stress With Automated Status Updates

The chocolate brand wants users to take a break from using online networks.

Luxury This Year's Super Bowl Advertisers Won't Quit At The 30 Second Spot

JWT Executive Creative Director, Matt MacDonald, shares what he believes will be the most important ad trend at this year's big game.

Advertising PSFK Conference Speaker Interview: George Parker

'Confessions of a Mad Man' author George Parker brings the industry to its knees in his latest memoir and shares a few of his thoughts on how the ad world has changed over the years.

Innovation What If Consumers Controlled Their Online Data? A Panel Discussion Curated By PSFK

PSFK has teamed up with the General Assembly and Voyurl to hold a panel discussion asking what a better web might look like with consumers controlling their own data.

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