Aiming to drive traffic to its New York flagship location, the American womenswear and accessories retailer is offering in-store customers the chance to create a one-of-a-kind purse
Life Coach began this week in New York City, and features fortune-telling, carnival games and live entertainment
Tapestry is using the latest technological capabilities to capture consumer information and inform hyper product customization
PSFK researchers pick some of the best experiences in Midtown NYC's retail scene
The retailer joins other designers in bringing tech-assisted lifestyles to the luxury clothing market
Firm The Science Project creates interactive shopping experiences to promote brand engagement across underutilized environments
Courtney Lapin talks about the power of digital interactions in retail environments
The 'Hello Tokyo' collection features sushi, geishas, and a cat that somewhat resembles the iconic Japanese character
Perhaps surprisingly, the majority of shopping still takes place offline and in the store.
The brand's new campaign features a rolling display of purchaseable items featured in the video.
The beauty company's subway installation recommends cosmetics that people can buy on the spot.
The flagship Tokyo store of the New York brand uses iPads to advertise the retail concept that encourages repeat shopping.