To build excitement for the upcoming Spider Man movie, the snack company is debuting digitally enabled boxes for products like Pop Tarts, Cheezits and more that let customers scan to unlock limited-edition content

The snack brand's augmented reality popup encouraged passersby to scan QR codes to reveal the sugar content of many popular processed foods from competitors like General Mills and Kellogg's

From PSFK's Accelerating Innovation In Retail report, here's how four brands and retailers are doubling down on innovation efforts by empowering employees to share new and creative ideas

To benefit the No Kid Hungry campaign, Food Network personality Duff Goldman will offer a cereal-based full-course menu for Kellogg's NYC guests

The brand is allowing for greater inclusivity by providing braille stickers and recordable audio boxes for people who are vision-impaired