Kellogg's

Advertising KIND Snacks' AR Pop-Up Tells Consumers Competitors' Sugar Content

The snack brand's augmented reality popup encouraged passersby to scan QR codes to reveal the sugar content of many popular processed foods from competitors like General Mills and Kellogg's

Analysis How Brands Like Estée Lauder Spark Innovation With 'Intrapreneurship'

From PSFK's Accelerating Innovation In Retail report, here's how four brands and retailers are doubling down on innovation efforts by empowering employees to share new and creative ideas

Brand Activation & Immersion Kellogg's Teams Up With Celebrity Chef To Offer Cereal Culinary Event

To benefit the No Kid Hungry campaign, Food Network personality Duff Goldman will offer a cereal-based full-course menu for Kellogg's NYC guests

Food & Beverage Rice Krispie Treats Provide 10-Second Messages For Auditory Learners

The brand is allowing for greater inclusivity by providing braille stickers and recordable audio boxes for people who are vision-impaired