A demonstration of how wearable technology can help establish a stronger brand message.
The designer hired professional Viners to capture his Spring 2014 show as it unfolded.
Christian Dior, Karl Lagerfeld, Vera Wang and others proposed one-of-a-kind gifts for the future king.
High-tech projected images show off fashion brand's latest luxury range.
For all the talk about timeless style and designs, the fashion industry can't help but chase the latest trend. There are those who genuinely create them and those who shamefully knock them off, but when it comes to marketing, they're equally stuck in a rut.