Kit Kat

Analysis How Food Brands Like Nestlé Are Delivering On Consumers' Unique Tastes

With the power of big data and deep research, companies are now able to create food experiences that are optimized for each unique customer, leveraging accompanying fitness platforms, customized pairing recs and more

Brand Activation & Immersion AI Kit-Kat Pop-Up Bar Tailors Candy And Sake Matches For Customers

Nestle is using AI to customize sake and candy pairings in a popup experience for the annual Craft Sake Week

Food & Beverage Kit-Kat Bar Fans Can Enjoy A Cocktail Recipe With Their Treat

Nestle is launching cocktail pairings to accompany the launch of its new Kit-Kat flavor, even hosting a pop-up bar at Tokyo's CITAN Hostel to feature hand-picked sake and umeshu drinks

Advertising Kit-Kat Helps Mitigate Delayed Travelers' Woes With Free Candy

As a way to improve the customer airport experience while providing advertising for the candy brand, passengers at the São Paolo airport can scan their boarding pass and receive a treat if their flight is delayed

Shopper Marketing & Promotion Kit Kat Localizes For Adult Tastes With Sake Offering

A new flavor for the Japanese market blends white chocolate and fine plum

Advertising Kit Kat Billboard Switches Off In Honor Of Earth Hour

The candy company encouraged Londoners to take a break from electricity to make energy conservation a regular habit

Retail Kit Kat Gives Away Personalized Packs With Customer Photos

More than 55,000 bars are being individually created as apart of the new campaign

Food & Beverage Kit Kat Sushi Will Debut In Tokyo

The wafer candy brand is rolling out a set of three sushi-inspired Kit Kat treats to celebrate the opening of their new store

Innovation 10 Stories You Need To Know Today

US hospital to treat Internet addicts, camera that calculates calories of a meal and an app that schedules your tweets to be deleted.

Design Posters Painted With Melted Kit Kat Bars

To commemorate the last of the limited edition White version of the candy bar, one artist drew lasting testaments to the sweet.

Advertising Kit Kat Creates WiFi-Free Zone To Force City Dwellers To Relax

Chocolate brand uses ambient advertising in Amsterdam to promote taking a break from online connectivity.

Technology Kit Kat App Reduces Social Media Stress With Automated Status Updates

The chocolate brand wants users to take a break from using online networks.

Design PSFK’s Top Five Stories Of The Week

Review the best in design, trends, culture, arts and fashion in our weekly 'What's Trending Now' roundup.

Retail Baked Corn, Sweet Potato, Miso And Soy Kit Kat Bars in Japan

Nestle's creativity in targeting Kit Kat to the Japanese market may go down in marketing case studies as one of the most creative examples of local marketing.