With the power of big data and deep research, companies are now able to create food experiences that are optimized for each unique customer, leveraging accompanying fitness platforms, customized pairing recs and more
Nestle is using AI to customize sake and candy pairings in a popup experience for the annual Craft Sake Week
Nestle is launching cocktail pairings to accompany the launch of its new Kit-Kat flavor, even hosting a pop-up bar at Tokyo's CITAN Hostel to feature hand-picked sake and umeshu drinks
As a way to improve the customer airport experience while providing advertising for the candy brand, passengers at the São Paolo airport can scan their boarding pass and receive a treat if their flight is delayed
A new flavor for the Japanese market blends white chocolate and fine plum
The candy company encouraged Londoners to take a break from electricity to make energy conservation a regular habit
More than 55,000 bars are being individually created as apart of the new campaign
Chocolate brand uses ambient advertising in Amsterdam to promote taking a break from online connectivity.
The chocolate brand wants users to take a break from using online networks.
Nestle's creativity in targeting Kit Kat to the Japanese market may go down in marketing case studies as one of the most creative examples of local marketing.