Brand Activation & Immersion L.A. Diners Could Eat At The Real Life Peach Pit From 'Beverly Hills, 90210'

Fans of the 90's hit series could enjoy veggie burgers and cocktails at the show's hallmark diner, brought to life temporarily in honor of the show's upcoming revival, BH90210

Merchandising & Curation Samsung Targets Major U.S. Cities With Experiential Store Openings

In the hopes of reviving its brand, Samsung is offering customers in L.A., NYC and Houston its own first-ever physical space to test out products, address repairs and receive one-on-one assistance IRL

Design LG Smartphone Uses Sound To Repel Mosquitoes

The sonar technology used to craft the phone might be effective in repelling up to 72 percent of mosquitoes

Fashion & Apparel Fashion Startup Wants Customers To Be Able To Customize Every Item They Buy

LA-based fashion company Frilly is hoping to make garment customization mainstream

Home An Algorithm Can Design Your Next Home For $250

LA-based startup Cover is leveraging automated computer design software to create custom dwellings at a fraction of the price

Advertising Uber Has Created An Index Of All The Items Riders Have Left Behind

The ridesharing service has unveiled the Lost & Found Index, which catalogues forgotten belongings

Retail 7 Must-See Retail Spots In Los Angeles

PSFK's LA Retail Snapshot highlights the importance of viewing experience, personalization and tech-enabled solutions as core tenets of modern retail across the city's shopping landscape

Advertising PSFK Launches Its LA Retail Snapshot

PSFK’s Los Angeles Snapshot presents a guide to the retail experiments worth visiting for progressive inspiration or just a great day out on the town

Fashion & Apparel Los Angeles Is Now Home To World's First Sneaker Dry Cleaning Service

Specializing in premium sneaker upkeep, LA's Jason Markk is changing the norm for sneaker ownership and maintenance with its Little Tokyo flagship

Food & Beverage A Food Conversation: Where Culture And Technology Collide

PSFK chats with Bitten LA Founder Naz Riahi about bio-hacking, wellness and the future of dining

Op-Ed Marketing Studio Founder: How an Art-Infused Night Run Uncovered A New City

How lululemon, a running community, and LA created a virtuous circle of social engagement

Gaming & Play Delta Airlines Has Created A Snapchat Scavenger Hunt In L.A.

Filters have been strategically placed in neighborhoods around the city for players to track down to win prizes

Hotels, Hospitality & Travel This LA Hotel Is Designed Specifically For Cocktail Drinkers

The Walker Inn is a new Los Angeles "Bed and Beverage" experience that offers guests an intimate setting for their night cap

Retail What Does A Budget Conscious Whole Foods Look Like?

A new LA store will offer lower prices and sustainable practices to appeal to young shoppers