The clothing company is replacing its iconic crocodile logo with ten different endangered animals

Lacoste banks on Chinese tourism by accepting Alibaba's payment system at its U.S. stores

The apparel brand puts a tech-layered spin on the fashion catalog

The fashion brand gets an unexpected logo makeover for their 80th anniversary.

The French sportswear brand partnered with Fauchon to create the special product.

The clothing brand launched a selection of polos and t-shirts featuring hand-picked scenes from six original manga works.

To celebrate the brand's 80th anniversary, it is releasing 12 copies of each kit and fans will be able to customize their shirt using different techniques.

The brand envisions a shirt that changes color when the wearer touches the alligator logo.

Lacoste, the French brand famous for its pique polos with the alligator stitched at the chest, is outfitting waiters and concierges who work at trendy NYC hotels and restaurants for free, in a move to reposition its brand.

The brand invites fans to share their interpretations of themselves and the brand's iconic logo, ultimately offering a glimpse into how the brand has evolved, and is perceived.

Two iconic French brands collaborate on a sporty and simple concept car.

The Paris Motor Show feature more than just vehicle with four wheels as we found out from the variety of scooters and bicycles displayed.