land rover

Automotive Land Rover's Chief Design Officer On Creating A Desirability Connection With Customers

Gerry McGovern discusses the three necessary factors for establishing consumers' emotional connectivity to a vehicle, key to the success in the luxury automotive space

Brand Activation & Immersion Could The Auto Dealership Of The Future Sell Experiences Over Cars?

As disruptions from driverless cars to ride-hailing services continue to transform the automotive retail landscape, brands increasingly are turning to selling experiences rather than products to connect with consumers

Post Purchase Service & Support Navigation Service Gives Drivers A Simpler Way To Maneuver The Roads

What3words is partnering with leading automobile manufacturers Mercedes Benz and Land Rover to create a new navigation system involving a three-word address system that makes it easier for customers to get to their desired destinations

Brand Activation & Immersion Jaguar Modifies Its Approach To Retain Its Roar As A Quieter, Electrified Brand

Faced with technology-driven upheaval, the luxury auto brand is fostering continuity between its past and future, sustaining its reputation for speed and power that consumers recognize while also offering them an environmentally friendly model

Shopper Marketing & Promotion Land Rover Designed A Phone For Adventures In The Great Outdoors

The auto maker's unusual new product launch is mean to demonstrate the brand's rugged design aesthetic

Advertising Land Rover Built The Ultimate Mobile Kitchen

Jamie Oliver's new Land Rover Discovery is like the Food Network meets Pimp My Ride

Advertising Land Rover Lets Customers Test Drive Its Cars In Rugged Terrains

The Defender Driving Experience is expanding to several locations across North America

Design 2017 Born Design Awards Survey A Contemporary Twist On Minimalism

The program spotlights design that blends simplicity with functionality and an emotional connection

Retail Range Rover Is Introducing Reductionism As A New Brand Design Tenet

PSFK test drove a new vehicle that exhibits the automaker's focus on what matters most, continuing to balance capability and luxury

Hotels, Hospitality & Travel Land Rover's Latest SUV Aims To Make Off-Roading Safer And More Fun

Sensors and software adapt the new Discovery to terrain changes so drivers can focus on enjoying the ride

Technology Land Rover Debuts Rescue Vehicle With Roof-Mounted Drone

The SUV can house a quadcopter on its roof that assists rescue units while they're in a crisis situation

Analysis Auto Shows Evolve Beyond Marketing As Industry Pivots To Broader Mobility Focus

The traditional auto show is dying, along with traditional car ownership

Automotive Land Rover Is Restoring Some Of Their First-Generation Models

The factory program resurrects old vehicles to better-than-new condition

Home Land Rover's Foldable Cabin For Two Withstands Freezing Temperatures

The miniature structure folds up to fit in the back of an SUV and can keep a couple warm in below-freezing temperatures for winter adventures

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