Leadership

Analysis When Collecting Customer Data, Best Practices Include Transparency And Clear Rewards

From offering shoppers total transparency to providing them obvious benefit for info-sharing, here are four critical pillars of data collection that let both customer and retailer win

Beauty Report Launch: Check Out PSFK’s Shopper Data Debrief

Our latest report shows how retailers can leverage in-store analytics to create a mutually beneficial exchange with consumers

Fashion & Apparel Interview: How Ethical Retail Can Create A Positive Feedback Loop

PSFK speaks to the founder of social impact consultancy Conspiracy of Love to learn more about how today's retailers can do good while doing business, integrating purpose into their products and services

Features Op-Ed: Why Personalization Is Essential–But Not A Silver Bullet

Author Shana Pilewski explores why personalization is a full-fledged discipline, requiring proper education of all internal stakeholders and building of robust ecosystems to get it right

Delivery & Logistics Food Lion Grocery Implements AI To Optimize Food Supply Ordering

The supermarket chain's food ordering system will utilize artificial intelligence in order to better meet customer needs, aggregating demand across thousands of stores

Brand Activation & Immersion Digital Native Apparel Brand Tests Brick And Mortar At New York's Hudson Yards

Menswear brand Mack Weldon launches an interactive brick-and-mortar outpost as its first venture into physical retail, complete with gaming competitions and discovery-led education

Automotive Join PSFK For Automotive CX Immersion & Ideation Sessions, April 18

As part of this multi-segment session, professionals who work at brands, retailers and solution providers can expect to discuss CX in the auto industry and the implications in an off-the-record atmosphere

Hotels, Hospitality & Travel Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Health How Retailers Like Macy's Use Cloud Synthesis To Optimize Consumer Data Intel

In this excerpt from PSFK and Microsoft's Retail Trends Playbook 2020, here's how three brands are implementing cloud synthesis to maximize the benefits of data-based intelligence

Design Store Experience Design Debrief Excerpt: The Blueprint for Successful Physical Retail

This excerpt from PSFK's Store Experience Design Debrief explores the four key initiatives leading retailers are taking to elevate store design and experience in the digital age

Interview Interview: Cuyana Founders On Taking A Fewer, Better Approach To DTC Apparel

The founders of women's premium apparel brand Cuyana explain how they use data to build a brand targeted at what their consumers really want, taking a 'fewer, better' approach to enable luxury apparel at affordable price points

Retail Retail Trends Playbook Excerpt: Key Initiatives To Transform Data Into Exceptional Customer Experience

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these four strategies outline how retail businesses can leverage consumer intelligence to remain competitive in a rapidly changing market

Loyalty & Membership Ulta Rewards Loyalty Program Members With Salon Services

The beauty superstore moves to drive in-store engagement with loyalty rewards like makeup tutorials and hair treatments, building its rep as a one-stop beauty destination

Advertising How This Brand Strategist Leverages Her Background To Blur The Lines Between Creative And Strategic Thinking

In the final installment of this year's series celebrating success stories from SVA's Masters In Branding program, PSFK speaks to Surabhi Rathi about how the experience shaped her future opportunities