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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Solo: A Star Wars Story released on May 25, and LEGO is taking advantage of the accompanying excitement with a new out-of-home digital campaign that uses gesture sensor technology to interact with potential customers, letting them use the force. Shoppers at Bluewater and Newcastle Metro Centre in England will pass by an interactive screen that invites […]

December 3, 2014
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Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

August 17, 2018
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