Lego

Analysis How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing

From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services

Brand Activation & Immersion How Brands Like H&M Use Mixed Reality To Enable Multisensory, Immersive Experiences

Innovative retailers are leveraging virtual & augmented reality technology to build interactive engagements that showcase a brand's story from an entertaining perspective

Fashion & Apparel LEGO Offers Snapchat Audience Mobile-First AR Store Experience

At a London store activation, LEGO bridged the physical and digital experience by featuring a giant Snapchat code in an empty space for visitors to scan to access clothing, a DJ and more in AR

Retail Clarks Will Teach Kids Language And Literacy While Fitting Their Shoes

Helping drive foot traffic while promoting children's education, Clarks is the first retailer to implement a U.K. government initiative that helps kids learn language and social skills through interacting with trained store associates

Automotive Honda's Gamified In-Car Platform Rewards Members For Purchasing While They Ride

The comprehensive in-car platform allows passengers to make purchases like gas, food delivery and parking; use infotainment features on their mobile devices; and even earn reward points for their spending

Beauty PSFK Tracker Shows How Purposeful Brands Won 2018 And Will Play 2019

Consumer sentiment analysis shows purpose-driven brands creating positive impact are seen as most innovative, by using their platforms to harness the power of global perspective through their local strategies

Events Interview: Fatherly Fuses Content And Commerce With Holiday Toy Activation

The Playroom from Fatherly is the online parenting and lifestyle publication's first major experiential consumer activation, taking the form of a playful and shoppable family popup designed to drive engagement and product sales in a more authentic way

Children Lego's Flagship Store Encourages Kids' Creativity With Interactive Facility

The store encourages children to build their own cities of the future, providing interactive areas where kids can learn about modern architecture and environmental impact

Advertising LEGO Ad Uses Sensor Technology To Let Passers-By Wield The Force

Released to promote the latest Star Wars flick, the out-of-home campaign engages pedestrians by permitting them the experience of a Jedi using gesture technology

Gaming & Play LEGO Embraces Voice As A Powerful Tool For Play

LEGO launched an interactive game for Amazon Alexa that combines verbal storytelling and physical play

Analysis Retail Column: Why Retailers Should Never Forget Common Sense Principles

Retail columnist Winston Wright discusses the power of common sense principles in brick-and-mortar success

Gaming & Play LEGO's Sustainable Toy Bricks Are Made From Sugar Cane

The toy company has started producing Lego pieces with a special plant-plastic that is more eco-friendly

Children Sony's 300+ Piece Robot Kit Helps Kids Learn How To Code

KOOV, the first U.S. launch for Sony's Global Education Division, teaches kids to code with an educational play set

Design 3D-Printed Jewelry Line Is Designed To Go With LEGOs

Paris-based hintlab sells rings and earrings you can customize with LEGO bricks

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