Lego

Brand Activation & Immersion How Brands Like H&M Use Mixed Reality To Enable Multisensory, Immersive Experiences

Innovative retailers are leveraging virtual & augmented reality technology to build interactive engagements that showcase a brand's story from an entertaining perspective

Fashion & Apparel LEGO Offers Snapchat Audience Mobile-First AR Store Experience

At a London store activation, LEGO bridged the physical and digital experience by featuring a giant Snapchat code in an empty space for visitors to scan to access clothing, a DJ and more in AR

Retail Clarks Will Teach Kids Language And Literacy While Fitting Their Shoes

Helping drive foot traffic while promoting children's education, Clarks is the first retailer to implement a U.K. government initiative that helps kids learn language and social skills through interacting with trained store associates

Children Lego's Flagship Store Encourages Kids' Creativity With Interactive Facility

The store encourages children to build their own cities of the future, providing interactive areas where kids can learn about modern architecture and environmental impact

Advertising LEGO Ad Uses Sensor Technology To Let Passers-By Wield The Force

Released to promote the latest Star Wars flick, the out-of-home campaign engages pedestrians by permitting them the experience of a Jedi using gesture technology

Gaming & Play LEGO Embraces Voice As A Powerful Tool For Play

LEGO launched an interactive game for Amazon Alexa that combines verbal storytelling and physical play

Gaming & Play LEGO's Sustainable Toy Bricks Are Made From Sugar Cane

The toy company has started producing Lego pieces with a special plant-plastic that is more eco-friendly

Design 3D-Printed Jewelry Line Is Designed To Go With LEGOs

Paris-based hintlab sells rings and earrings you can customize with LEGO bricks

Hotels, Hospitality & Travel Airbnb Asks One Question In Contest To Win A Night In LEGO House

The gigantic space will host one lucky family among millions of LEGO bricks on November 24

Advertising LEGO House In Denmark Is A Dream For Brick-Loving Builders

The new attraction opens with millions of brick pieces on show

Technology This Startup Is Teaching Kids To Code With IoT Technology

U.K.-based SAM LABS wants to teach your child to code in biology class

Design A Designer Turned His CV Into A LEGO Version Of Himself

Andy Morris submitted his CV to employers in the form of a LEGO model of himself

Advertising LEGO Will Release A Buildable Model Of Its New Experience Center

Alongside the opening of the LEGO Experience Center in Denmark, the toy company will release a miniature model of the building that visitors can take home

Retail Lego Wants To Solve The World’s Plastics Problem With A Biomaterial That Can Survive Generations Of Play

Lego building blocks use a lot of plastics, but the company wants to find a greener alternative