Leisure activities

Brand Activation & Immersion Gamers Can Create A Virtual Burger King Whopper To Receive A Free One IRL

Red Dead Redemption players in Sweden can virtually collect all of the ingredients for the fast-food chain's famous burger and register their inventory to receive a free burger

Gaming & Play Walmart Provides Esports Fans In-Store Gaming And Tournaments Space

Select Walmart locations are incorporating arenas from an esports facility provider for fans to convene and game, offering league nights on weekdays and tournaments on the weekends

Children Nickelodeon To Offer Viewers Virtual And Augmented Reality Series

Called Meet the Voxels, the show was created in a gaming engine and will feature a family of video-game characters

Wellness Anti-Aging Treatments Are Designed Exclusively For Four Seasons Guests

Le Spa, opening at the luxury hotel in Paris, offers antioxidant therapy, organic facials and beauty treatments for every skin type

Entertainment Tricked-Out Hotel Room Is A Gamer's Paradise

Dell's Alienware gaming division designed a room for Hilton that will appeal to a very specific customer

Children Nintendo's New Coding Interface Enables Future Programmers

Nintendo Labo's Toy-Con Garage makes programming simple and fun for kids (and kids at heart)

Entertainment Red Bull Opens An Underground Gaming Haven In London

The beverage brand created a new arena to help provide the eSports community with much-needed locations in which to convene

Banks, Insurance & Financial Services Service Teaches Gamers How To Save Money

Blast is a tool that integrates with video games to help players build up 'micro-savings' through in-game achievements like beating a level or climbing a leaderboard

Automotive Take A Ride With Mario On Your Next Google Maps Trip

Google Maps' latest update lets the gaming mascot accompany you on your trip

Fashion & Apparel Bloomingdale's Highlights Retro Nintendo Collection With An In-Store Gaming Exhibition

A new collection of designer collaborations inspired by classic Nintendo is being promoted with in-store games and events

Advertising Chanel Opens A Branded Beauty Arcade In Tokyo

The arcade pop-up featured Chanel-branded versions of old-school games and samples of beauty products

Retail Gaming Brand Atari Has Created Its Own Cryptocurrency

The company is jumping on the digital currency bandwagon with Atari Token, which can be used by customers to purchase games, movies and more

Advertising Old Spice Creates A Playable Character Class For Dungeons & Dragons

Old Spice taps into a game-loving audience by creating a functional (and funny) new character for D&D

Gaming & Play Collaborative Streaming Is Changing How People Game

Live streaming and other social features are letting gamers share experiences and solve challenges together and remotely