Levi Strauss

Levi's Approach To DTC

In this episode, Piers Fawkes of PSFK speaks to Mark Rosen, who oversees e-commerce at Levi’s, about how he uses technology like AI, natural language processing and conversational commerce to better serve consumers.

Fashion & Apparel Touch-Controlled Smart Denim Is Coming To A Store Near You

Project Jacquard, a collaboration between Google and Levi's, is working on ways to make wearables more fashionable and usable

Advertising Levi's: How Responsible Business Can Build a More Profitable Brand [PSFK Conference]

Leading up to PSFK 2016, we revisit some of our past amazing talks with Erik Joule discussing Levi's top-down commitment to sustainable manufacturing

Design Why Levi Strauss Wants To Slow Down Fast Fashion

Brand launches a new line of clothing committed to durability and responsible manufacturing.

Technology Levi's Uses Instagram To Find Their Next Star

Fashion brand uses popular photo-sharing service to crowdsource talent for their advertising

Innovation How Are The PSFK CONFERENCE SAN FRANCISCO Speakers Connected? [Infographic]

Conference sponsor Waggener Edstrom shares their mind map showing the creative connections based on inspiration and influence between the various PSFK Conference San Francisco speakers.

Home Live From PSFK CONFERENCE SAN FRANCISCO: Erik Joule Of Levi Strauss & Co.

SVP of Levi's Merchanding, Design and Licensning Team discussed his efforts to produce more sustainable clothing.

Advertising Levi's Pulls 'Go Forth' Riot Ad From UK [Headlines]

Levi's has withdrawn an advertising campaign that features a young man squaring up to riot police after a public outcry that it glorified the recent public disorder across Britian.

Design Levi's Unisex Fragrance [Headlines]

Embedded with wild flower seeds to give old jeans yet another life.

Work Brands Partner With Colleges For Social Media Outreach

Companies like Sprint and Mattel are giving students real life work experience in a number of innovative programs.

Luxury Site Visit: Levi's Print Workshop In The Mission

In San Francisco, the denim maker has established a workspace to collaborate on creative projects with the community.

Design Levi Strauss Aims To Make The Clothesline Cool Again

A contest orchestrated by the denim purveyor offers a $10,000 prize for a stylish and sustainable clothes-drying solution.