The top-selling marketing author exceeded his $40k goal by $50k before half a day had passed since posting the project on the crowd-funding website. With ten pledge levels, beginning at just $4, a pledge of $22 buys one hardcover copy of the upcoming publication
Marketers fall into one of two categories...
I'm not talking about the ability to be heard... we solved that problem a few years ago. It used to be logistically impossible to make it easy for the masses to speak up and to sort and respond to the feedback. Now, though, that part is easy.