lingerie

Fashion & Apparel AdoreMe Upgrades Shoppers' Fitting Room Experience With IoT And RFID Integrations

AdoreMe partnered with StoreAdvise to integrate RFID labels and smart displays that let customers virtually interact with store associates, using data to improve the privacy, convenience and seamlessness of its in-store experience

Brand Activation & Immersion Digital-First Lingerie Startup Continues Brick-And-Mortar Expansion

Adore Me's second retail location is bigger than its first and is part of its overall brand expansion strategy, functioning as an experiential center to encourage customer engagement and implementing RFID technology to analyze customer interest

Shopper Education & Assistance Aerie Builds On Its Body Positive Mission With In-Store Additions

The lingerie retailer created dressing room add-ons that encourage community-driven support, body-positive staff training and an updated measuring system

Brand Activation & Immersion Direct-To-Consumer Lingerie Startup Hosts Pop-Up Shops To Glean Consumer Insights

Lively, a digitally-native brand, uses a pop-up strategy to foster community among consumers, offering them an engaging in-store experience while also gaining a better understanding of its customers

Delivery & Logistics Rihanna's Inclusive Lingerie Line Will Be A Subscription Product

The size-inclusive line will be marketed through an annual membership that offers subscribers discounted prices and free shipping

Advertising Lingerie Brand Gets Intimate With Customers In Holiday Messaging Campaign

Agent Provocateur is offering personalization in a feature called 'Ménage à Trois' for couples to speak with an agent and shop over WhatsApp

Advertising A Lingerie Brand Made All Its Male Employees Wear E-Cups For A Day

To understand what women go through, PrimaDonna outfitted their male workers with weights strapped to their chests

Home Bra Algorithms Trace Feminine and Market Curves

A San Francisco start-up site uses customer data to lift sales and separate trends

Design German Lingerie Company Using Tech to Make 3D Underwear

3D-printed clamshell bra and panties exploit loophole in strange new law

Retail How Big Data Finds The Perfect Bra Fit

Lingerie startup True&Co is using data-powered insights to get the right products to their customers.

Innovation PSFK's Top Five Stories Of The Week

Lingerie company publishes lookbook on Snapchat, supermarket with no packaging and break-ups depicted through computer error messages.

Innovation Lingerie Brand Turns To Snapchat For A Voyeuristic, Vanishing Lookbook

Miss Crofton's new line debuts via the photo messaging app, giving playful glimpses of underwear.

Design Lingerie Designed To Protect Against Any ‘Accidents’

Dear Kate offers leak-resistant underwear to protect women during that time of the month or during pregnancy.

Luxury Is Victoria's Secret The Playboy Of Lingerie Brands?

The USA's largest underwear brand is selling consumers an outdated vision of femininity, and they are buying it.