AdoreMe partnered with StoreAdvise to integrate RFID labels and smart displays that let customers virtually interact with store associates, using data to improve the privacy, convenience and seamlessness of its in-store experience
Adore Me's second retail location is bigger than its first and is part of its overall brand expansion strategy, functioning as an experiential center to encourage customer engagement and implementing RFID technology to analyze customer interest
The lingerie retailer created dressing room add-ons that encourage community-driven support, body-positive staff training and an updated measuring system
Lively, a digitally-native brand, uses a pop-up strategy to foster community among consumers, offering them an engaging in-store experience while also gaining a better understanding of its customers
The size-inclusive line will be marketed through an annual membership that offers subscribers discounted prices and free shipping
Agent Provocateur is offering personalization in a feature called 'Ménage à Trois' for couples to speak with an agent and shop over WhatsApp
To understand what women go through, PrimaDonna outfitted their male workers with weights strapped to their chests
3D-printed clamshell bra and panties exploit loophole in strange new law
Miss Crofton's new line debuts via the photo messaging app, giving playful glimpses of underwear.
Dear Kate offers leak-resistant underwear to protect women during that time of the month or during pregnancy.
The USA's largest underwear brand is selling consumers an outdated vision of femininity, and they are buying it.