live streaming

Analysis How Brands Like Tommy Hilfiger Are Driving Sales With Interactive Digital Drops

Brands are driving engagement with retail drops via mobile app to give social media-savvy customers exclusive access to new products

Consumer Goods How Brands Like Best Buy Offer Education And Expertise At Every Stage Of The Shopping Experience

Retailers are driving value with consumers by offering them personalized guidance and information at every touchpoint, from the pre-purchase, decision-making stage all the way to post-purchase support

Automotive Viewers Of Blizzcon's Facebook Livestream Have Chance To Win Prizes

Facebook gamers can view Blizzard's broadcasts for at least 10 minutes for a chance to win in-stream prizes like merchandise or virtual event tickets

Brand Activation & Immersion Amazon's Streaming Platform Lets Thursday Night Football Fans Shop Ads

Game-streaming service Twitch allows viewers to buy official merchandise while watching live-streams of the game, capitalizing on the wide captive audience of football season

Beauty How Brands Are Focusing On Live-Stream Content To Generate Excitement And Drive Sales

From fashion and beauty retailers to the realm of food and beverage, brands are focusing their efforts on enabling live shoppable content, catering to the instant gratification trend among consumers as well as building better rapport with their audience

Grocery, Convenience & Supermarket Wegmans Provides Visually Impaired Customers With An In-Store Guide

The retailer's free application uses a combination of GPS, a live stream and a remote agent to help low-vision shoppers shop confidently

Loyalty & Membership PSFK Launches The Content & Commerce Debrief

The Content & Commerce Debrief showcases how brands can use content in ways that go far beyond building awareness, generating revenue in the process

Fashion & Apparel Social Commerce Platform Offers Consumers Customized Shopping

Dote lures in Generation Z apparel consumers through its Instagram influencer network and highly-curated buying experience, taking social shopping to the next level

Entertainment Company To Launch World's First Live-Streamed AR Performance

Firstage is permitting ultimate connectivity between musicians and their fans by enabling live-performance streaming in AR, helping bolster the music community while also permitting music lovers greater convenience

Innovation Interview: An AR App That Enhances How Fans Connect To Their Favorite Musicians

Keith Lawler, co-founder of Firstage, explains how his AR app provides a type of on-demand experience for music fans to enjoy live performances while simultaneously generating revenue for the artist

Gaming & Play Facebook Introduces Video Streaming Hub For Gamers

To recapture a younger audience from the likes of YouTube and Twitch, Facebook has launched Fb.gg, a centralized location for watching gamers' livestreams

Fitness & Sport eSports Platform Turns Fans Into Content Creators, Generating New Revenue Streams

Quarterback has created a platform that enables fans and streamers to create their own game libraries and cultivate a next generation of talent

Design Microsoft Adds Customer Service Video Chat Feature To AR Hardware

Hololens now helps users video-chat remote experts and screen-share what they're seeing

Retail China Pioneers Live Streaming Retail Experience For Young Consumers

Video shopping is set to progress into live-streamed in-store events as the Chinese app ShopShops expands its scope