Lively

Analysis Interview: Women's Clothing Brand LIVELY On The Key To Modern Apparel Design

Ahead of her appearance on Anomaly's 'Designing for Modern Women' panel discussion, LIVELY's CEO and founder speaks to the importance of listening to its community of wearers and reflecting their needs in its design

Video Everything In Your Development Pipeline Should Come From Your Customers

Watch LIVELY's Founder speak at PSFK’s Future of Retail 2019 Conference on the need to allow for customers to help dictate one's development pipeline

Fashion & Apparel Victoria's Secret Appeals To Premium Consumers With Luxury Label Partnership

The American lingerie retailer is partnering with French upscale brand LIVY for a premium line to help upgrade its image in a market filled with niche and direct-to-consumer competitors

Brand Activation & Immersion Why Digital-Native Retailers Like Allbirds Are Going Direct-To-Mortar

Digital-first retailers in NYC are increasingly experimenting with brick-and-mortar, testing changing consumer dynamics and giving shoppers a physical way to engage with their brand

Interview PSFK Retail Conference Preview: How A Women’s Apparel Brand Taps The Power Of Community

Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, LIVELY CEO and founder Michelle Cordeiro Grant explains how the women's apparel company is marshaling the power of community to build a brand that is consumer-centric, data-driven and focused on maintaining a dialogue with its audience

Beauty DTC & The Future Of Retail: A Look At PSFK's 2019 Conference Speakers

New York Retail Innovation Week's cornerstone event will include senior speakers from Eileen Fisher, Bonobos, Pinterest and more