livestream

Entertainment PSFK Research Paper Launch: Innovating The Digital Gaming Ecosystem

Here's how the video game industry is looking to the world of entertainment for inspiration, taking cues from streaming platforms and innovative technologies to present more accessible, engaging and immersive gaming experiences

Fitness & Sport Meditation Platform Offers Members Remote Live-Stream Sessions

Journey LIVE is a mobile app that lets subscribers tune into 15-minute instructor-led sessions through live audio and video content

Beauty Ecommerce Platform Livestreams Interactive Retail Experiences From U.S. Stores

Carrying over the popularity of livestream retail experiences from China, ShopShops allows U.S. consumers to view live shopping events from brands and click to buy

Fashion & Apparel Google Drives YouTube Viewers To Express Marketplace With In-Content Ads

Striving to establish a shopping platform that can effectively compete with Amazon, Google is slated to launch in-content YouTube adds that will connect video viewers to products

Merchandising & Curation NBCUniversal Pilots 'ShoppableTV' Feature That Directs Viewers To Ecommerce Sites

Viewers of NBCUniversal's networks like Bravo and NBC Sports can scan QR codes via mobile to shop from advertised brands directly

Analysis How Games Like Overwatch Are Leveraging Voyeuristic Forms Of Play With Participatory Livestream

From PSFK's Innovating The Digital Gaming Ecosystem: Part I report, here's how today's game brands are enabling more immersive experiences with visual participation game-playing options

Automotive Cadillac Live Lets Online Shoppers Discover Cars From Any Device

The virtual program will give customers the hands-on experience of visiting a dealership from the comfort of their homes, connecting them one-on-one with a live agent via video

Brand Activation & Immersion Balmain Fans Can Livestream Its Fashion Shows In AR Via Mobile

The high-end apparel brand is implementing AR and VR capabilities in its namesake app, heightening accessibility and engagement with consumers in an age where luxury retail continues to redefine itself

Loyalty & Membership How Brands Like Peloton And NTWRK Build Community With Livestream Content

Platforms use interactive broadcasting to give their users an enhanced and participatory consumer experience

Retail Stream PSFK's Future of Retail 2019 Conference Live, This Wednesday January 16

For those unable to join us in New York City, PSFK will stream its Future of Retail conference live from the SVA Theater

Features How Brands Like Tommy Hilfiger Are Driving Sales With Interactive Digital Drops

Brands are driving engagement with retail drops via mobile app to give social media-savvy customers exclusive access to new products

Gaming & Play Viewers Of Blizzcon's Facebook Livestream Have Chance To Win Prizes

Facebook gamers can view Blizzard's broadcasts for at least 10 minutes for a chance to win in-stream prizes like merchandise or virtual event tickets

Shopper Education & Assistance Subscription Box Offers Shoppers Samples And Advice Via Facebook Livestream

FabFitFun is aiming to build community and drive sales by providing its Facebook followers with informative and engaging live content

Shopper Marketing & Promotion White Castle Hosted A Facebook Live Stream To Promote Its Chicken Rings

The prominent fast-food chain created a humorous home-themed show to connect with its customers in real time for 42 minutes, making use of social media in an engaging brand activation and promotion