Brand Activation & Immersion How Brands Like Peloton And NTWRK Build Community With Livestream Content

Platforms use interactive broadcasting to give their users an enhanced and participatory consumer experience

Shopper Education & Assistance Live-Shopping Platform Connects Online Customers To In-Store Staff

Through the use of real-time photo sharing and video streaming, Harvey Nichols and Hero are giving remote shoppers the next best thing to in-store assistance

Entertainment Facebook Introduces Video Streaming Hub For Gamers

To recapture a younger audience from the likes of YouTube and Twitch, Facebook has launched, a centralized location for watching gamers' livestreams

Millennials Alibaba Program Brings Indie Foreign Brands To Millennials In China

Subsidiary Taobao's incubator brings brands from around the world into its lucrative ecosystem, helping them with customer data and interactive livestreaming

Fashion & Apparel The Retail Drop Model Gets An Update With Instagram Live

Luxury shoe brand M.Gemi is launching new looks weekly on an Instagram Live series hosted by an influencer

Loyalty & Membership China Pioneers Live Streaming Retail Experience For Young Consumers

Video shopping is set to progress into live-streamed in-store events as the Chinese app ShopShops expands its scope

Gaming & Play Viewers Can Buy Games Directly From Livestreams On Microsoft's Platform

Microsoft's gaming platform Mixer will make livestreams shoppable for viewers, while streamers make a commission on the sales

Advertising Twitch Is Creating A Reality Show For Rising Video Game Streamers

The platform announced a new reality show where contestants compete to prove they're the best streamer

Advertising Amazon Promo Livestreams Battleship Game Using Real Cars And Explosives

The interactive gaming experience to promote The Grand Tour was livestreamed on Twitch

Work WATCH: Future Of Work Morning Salon

For those unable to attend in person, we'll be Facebook Living our Future of Work event, where we'll explore the new rules for developing leadership