Becky LaFranchi is the store manager for IKEA in Conshohocken in Pennsylvania. Prior to that, she was the Communication and Interior Design manager for IKEA US where she used interior design, visual merchandising and graphic communication to communicate the IKEA brand values through products, stores and marketing.
Carla is the CEO and Founder Space10 is a future-living lab and exhibition space in the heart of Copenhagen. Our mission is to investigate the future of urban living by detecting major challenges that will impact people on a global scale, and exploring possible solutions. The overall goal is to create opportunities for a better and more sustainable way of living in the future.
Watch Local Projects’ Director of Strategy speak at PSFK’s Future of Retail 2016 San Francisco Event about designing retail locations to inspire at-home experiences
Charlie Cole of The Line explains that brick-and-mortar stores are still necessary because customers want to engage with all senses