local data

Analysis Retail Trends Playbook Excerpt: Leveraging Data For Responsive Merchandising

From heat-mapping to forecasting algorithms, these three retailers are leveraging local data intelligence for real-time and relevant merchandising in physical stores

Interview Interview: How Nike Is Rebuilding Its Stores With Local Data & Personal Service

Nike Direct's leader explains how the Los Angeles concept store will inform the brand's DTC strategy on how to use data to build not only the store design but also incorporate localized services and select product stock