Design WhatsApp Adds Live Location To Keep Track Of Your Friends

The international messaging app allows for users to share their location live, but only in the desired chats

Advertising Foursquare Exec On Why Location Is The New Cookie [PSFK SF 2013]

Brian Williamson explains the future of the service and how it's offering location-specific retail offers to users.

Technology Tracker Reveals Available Parking Spaces Nearby [My Ideal City]

The ParkMe application helps drivers find real-time parking availability by highlighting the most likely spots on a block-by-block basis.

Design PSFK's Gift Of The Day: Social Media Jeans

Italian brand Replay has introduced 'Social Denim', with a vinyl pocket and bluetooth transmitter that instantly shares your mood or location.

Technology Google Maps Pairs With Augmented Reality For Informative Navigation [Video]

Crossfader's AR-MAPS shows both a static map and a live AR feed at the same time.

Hotels, Hospitality & Travel Richard Branson Picks His Top London Hot Spots For Travelers

CEO of Virgin reveals his favorite locations in a mobile travel app.

Home Explore Heritage Sites In Antarctica With Google Panoramic Maps

Browse through the huts of famous explorers without leaving your home as the search giant applies their mapping tech to history.

Technology Wajam's Location-Based Searches Let Your Friends Recommend Results

A new search feature pulls links and favorites from your social network when you search by locations.

Advertising Need To Know: 10 Must Read Posts Of The Week Vol. 5

A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business this list has it all.

Hotels, Hospitality & Travel Springwise: Augmented Reality App Takes You Beyond The Surface Of Your Neighbourhood

Tagwhat is an augmented reality app that tells you the stories behind the buildings, shops and restaurants in your surroundings.

Luxury $1.63M Investment Gives ThinkNear The Legs To Run

ThinkNear launches its geo-targeting service to help businesses bring customers in when they most need them, like during off-hours.

Technology Microsoft Knows Where You're Using Your Mobile Device And Isn't Afraid To Share

Microsoft has published data regarding where people are using their mobile devices on its live.com website. But will there be a consumer backlash?

Technology App Creators, Simple Conference Calls & Friendly Dating: NY Tech Meetup Roundup

Highlights from the latest NY Tech Meetup event that PSFK attended last week.

Advertising Apple's Q&A On iPhone Location Data

iPhone maker releases a Q&A press release to explain the gathering and use of location information by our devices.