location-based

Food & Beverage MillerCoors Uses Foursquare Customer Data To Enable Targeted Ads

The alcohol brand, whose sales often take place in bars or restaurants where collecting info can pose challenge, is the first of its kind to use Foursquare's opt-in customer data, enabling personalized advertising to drive sales

Brand Activation & Immersion Levi's Offers Exclusive Merchandise To Snapchatters Who Shop Its Disney Store

In a foray into social commerce, a special-edition hat will be available for visitors of the Levi's store at Walt Disney World to purchase via a Snapcode and try on in AR

Design 7 Items You Need to Know Today

Amazon is perhaps opening up a physical store in Manhattan, HTC delves into camcorders and Facebook focuses on location-based ads

Hotels, Hospitality & Travel Springwise: Video App Provides Mini Glimpses Into Other People's Lives

A new app reframes the Vine format as a way of getting perspectives on another country, or on that sold-out concert a few blocks away.

Advertising 'Bookmarking' Tool Lets Mobile Users Tag Real-World Places

Grafetee gives smartphone users relevant location-based deals and information when they 'bookmark' places on a map.

Innovation Social Pairing Unlocks The Power Of Our Networks [Need To Know: SXSWi]

PSFK is following five trends during SXSWi, we chat with an innovator in this space who talks about how we can leverage already-existing data to find hidden connections with 'Social Pairing.'

Technology Dating Site Gives You Potential Matches Based On Your Facebook Profile

Circl.es claims to be the simplest match-making website that utilizes your social network.

Technology Leave Notes For Others To Find Anywhere In The World

A new location-based startup allows users to pin additional content onto a virtual map.

Retail Hardware Store Warns Customers Of Bad Weather Via SMS

Ace Hardware notifies consumers of impending storms to help build their brand and customer loyalty.

Gaming & Play Game Creates Worldwide Zombie Hunt Using AR [Future Of Gaming]

Paranormal Activity: Sanctuary is a massive multiplayer game powered by AR that requires completing location-based missions and casting spells on real world locations.

Gaming & Play Game Converts Cities Into Real-Time Battlefields [Future Of Gaming]

‘Shadow cities’ is a location-based, multiplayer game for the iPhone that allows players to compete for real world territory, in real-time.

Work Frog: CPR Certified People Finding App Helps Us All Be Heros

The senior interactive designer at frog shows us how the Fire Department app is enabling CPR-certified individuals help save more lives of nearby cardiac arrest patients and inspiring others to help their communities.

Advertising Geotag Your Favorite Typography With Typeplace

A location-based app for the typeface devotee, lets you snap, upload and map your favorite fonts.

Technology A Who's Who of Location-Based Service Users

Research group isolates main user group for location-based apps like Foursquare: College-educated males age 18-29.