For the pre-launch of the car company's new city SUV, the Encore, they released a location-based game across China.
The ‘Street Quest’ game in South Africa lets players compete to find the most VW vehicles on the country's roads.
The Go Game App is location based, about urban adventure, and apparently more like ‘a scavenger hunt on steroids.' Available only on the iPhone, users are able to integrate video into the core of game play resulting in a plethora of possible scenarios.
Phil Thomas Di Guilio and Christian Sterner of Pegshot share their insights on how people are using their platform.