location based service

Design Where In NYC Were Famous Album Covers Shot?

Using Google Maps, a new website aims to showcase the present locations on iconic albums produced and shot primarily in New York City.

Advertising Starwood Hotels Extends Loyalty Program To China's Equivalent Of Foursquare

The partnership allows Chinese travellers to earn check-in rewards at over 200 hotels & resorts in Asia Pacific.

Home Receive Location-Based Alerts Of Where Your Friends Are On-Demand With SecuraFone

New mobile app uses GPS technology to locate a phone and inform users of activity in a pre-determined area.

Technology American Express Partners With Foursquare At SXSW

In anticipation of the launch of Foursquare's 3.0 platform, the company has partnered with American Express in a move that signals the future of mobile payments.

Advertising Crowdbeacon: When Quora Meets Yelp

A location-based Q&A application searches Foursquare, Yelp and Wishpond - and lets individuals and businesses respond to your search with real-time recommendations.

Technology Foursquare Adds New Social Features

Foursquare's new updates add Facebook-like features to its location-based service.

Gaming & Play This Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Work Geo-Fencing: A Location-Based Service Alternative

A new program in the UK will target opt-in subscribers with location-based offers from Starbucks and L'Oreal - without depending on smartphones or GPS.

Advertising The Conan Blimp Takes Off

Breakfast NY has collaborated with TBS and Conan O'Brien's team to literally launch a highly connected blimp into the east coast skies during the month of October.

Design This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Retail ShopAlerts: Location Based Mobile Marketing

A new service uses spacially triggered messages to allow retailers to advertise their products.

Luxury Zagat, Foursquare And Foodspotting Integrate

The new (premium) To-Go Guide features integrated check-in and user-submitted photography.

Innovation Visualizing Where You Hang

Weeplaces uses the Foursquare API to map and compare your Foursquare Check-Ins.

Advertising A Location-Based Services Primer

A witty cheat sheet for the location-based service landscape, the introduction of a new automatic check-in app, and potential brand implications.