Mastercard chief marketing and communications officer speaks to PSFK about the company's evolution in accordance with consumer behavior, transforming its logo into a sonic-visual experience and dropping its written name to better suit today's retail environments
Mastercard designed a signature sound that plays when customers use its services across various platforms, further defining its digital identity and joining the growing sonic space as voice technology continues to expand
The photography company is hoping to stay relevant by capitalizing on the nostalgia tendency in streetwear, incorporating past designs into fashion pieces with the popular apparel retailer
Nike has launched a new pair of sports footwear that gives wearers the option to color in the swoosh themselves
Grey London devised a new design to the WWF logo that features a polar bear disappearing into the background
Tailor Brands is an affordable service that will auto-generate customized branding for your company
Concept packaging eliminates toxic manufacturing materials while retaining elements of the brand.
Pop culture meets branding in this exciting artist’s new work.
The Whitney's "Responsive W" quietly and cleverly conveys the museum's nature, Jessica Walsh points out to Inspire.
New designs bridge the gap between East and West cultures.
The fashion brand gets an unexpected logo makeover for their 80th anniversary.