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Advertising Op-Ed: Color Trends, Color Psychology And What It All Means For Brands

99design's COO explains why color matters for retail brands more than they might think, sharing research on as well as applications of consumer color perceptions to help guide branding decisions

Analysis Interview: How Mastercard Is Investing In A Sonic Identity To Immerse Customers In Its Brand

Mastercard chief marketing and communications officer speaks to PSFK about the company's evolution in accordance with consumer behavior, transforming its logo into a sonic-visual experience and dropping its written name to better suit today's retail environments

Fashion & Apparel Paris Streetwear Brand Takes Basic Approach To Captivating Store Design

Homecore's Paris popup is a case study in dynamic interior store design using simple and cheap materials, referencing Newtonian physics and graffiti street art

Banks, Insurance & Financial Services Mastercard Launches Sonic Identity To Immerse Consumers In Its Brand

Mastercard designed a signature sound that plays when customers use its services across various platforms, further defining its digital identity and joining the growing sonic space as voice technology continues to expand

Interview Interview: Mastercard EVP of North America Marketing & Communications On Retail's Phygital Future

In this sponsored interview from PSFK's Future of Retail 2019 conference, Mastercard's EVP of North America Marketing & Communications, Cheryl Guerin, explains the value of technology to developing a phygital retail experience, as well as why the brand is dropping the name from its logo to let the symbol speak for itself

Brand Activation & Immersion PSFK Retail Conference Preview: How A Women’s Apparel Brand Taps The Power Of Community

Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, LIVELY CEO and founder Michelle Cordeiro Grant explains how the women's apparel company is marshaling the power of community to build a brand that is consumer-centric, data-driven and focused on maintaining a dialogue with its audience

Packaging & Product Engagement Kodak Aims To Reach Younger Consumers With Forever21 Collection

The photography company is hoping to stay relevant by capitalizing on the nostalgia tendency in streetwear, incorporating past designs into fashion pieces with the popular apparel retailer

Food & Beverage Creative Agency Designs Own Ice Cream Flavor To Celebrate Its Rebranding

Periscope partnered with a local creamery to create an ice cream flavor that represented both its new logo and its company culture, functioning as a brand activation and summer treat all in one

Shopper Marketing & Promotion Volvo U.K. Celebrates Modern Family Diversity With Signage Redesign

A new set of icons represents a 21st-century definition of family in time for the launch of the automaker's 'New Family Model,' the 2019 Volvo V60 Estate, helping align the brand with modern values

Hotels, Hospitality & Travel Marriott's New Campaign Focuses On How Millennials Define Work

The hotel chain is reaching out to the demographic with an updated marking plan that espouses millennial understandings of success

Automotive Super 8 Hotels Debuts Concept Car Inspired By Redesigned Guest Rooms

The first ever concept car from a hotel chain aims to be ultimate road trip companion

Delivery & Logistics Retail Column: Retail Wins From Las Vegas To Chicago

Retail columnist Winston Wright addresses some of the biggest hits and misses from brick-and-mortar in the last few weeks

Entertainment Netflix Has Unveiled Its Own Custom Typeface

The streaming service developed its own font to better brand its appearance and save on licensing fees

Design Nike Reveals A Bespoke Typeface That Reflects Oslo's Local Identity

The custom font, named Oslo, is being used to promote Nike's new store in the Norwegian capital