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Banks, Insurance & Financial Services Interview: How Mastercard Is Investing In A Sonic Identity To Immerse Customers In Its Brand

Mastercard chief marketing and communications officer speaks to PSFK about the company's evolution in accordance with consumer behavior, transforming its logo into a sonic-visual experience and dropping its written name to better suit today's retail environments

Brand Activation & Immersion Mastercard Launches Sonic Identity To Immerse Consumers In Its Brand

Mastercard designed a signature sound that plays when customers use its services across various platforms, further defining its digital identity and joining the growing sonic space as voice technology continues to expand

Fashion & Apparel Kodak Aims To Reach Younger Consumers With Forever21 Collection

The photography company is hoping to stay relevant by capitalizing on the nostalgia tendency in streetwear, incorporating past designs into fashion pieces with the popular apparel retailer

Advertising Nike's New Shoes Come With Stencils So Wearers Can Customize Them However They Want

Nike has launched a new pair of sports footwear that gives wearers the option to color in the swoosh themselves

Design Redesigned Logo Brings Attention To Animals Affected By Climate Change

Grey London devised a new design to the WWF logo that features a polar bear disappearing into the background

Work This Service Will Instantly Design Your Company Logo for $50

Tailor Brands is an affordable service that will auto-generate customized branding for your company

Luxury New Airbnb Logo Adapts A Symbol Of Belonging

Airbnb unveiled its new logo on Wednesday, igniting a social media frenzy due to its inadvertently sexual design.

Design Coca-Cola Gets A Colorless, Eco-Friendly Can Redesign

Concept packaging eliminates toxic manufacturing materials while retaining elements of the brand.

Retail If Animated Pop Icons Married Famous Brand Logos [Pics]

Pop culture meets branding in this exciting artist’s new work.

Syndicated What The Foreman Of D&AD's 2014 Design Jury Wishes She'd Designed

The Whitney's "Responsive W" quietly and cleverly conveys the museum's nature, Jessica Walsh points out to Inspire.

Advertising Iconic Western Brand Logos Crafted As Traditional Chinese Ceramics [Pics]

New designs bridge the gap between East and West cultures.

Editors Pick PSFK's Top Five Stories Of The Week

Heineken sends passengers to unknown destinations, charting the rise of the 'selfie' and Coca Cola-flavored wine.

Retail Lacoste Polos Replace The Iconic Crocodile With A Squiggle [Video]

The fashion brand gets an unexpected logo makeover for their 80th anniversary.