A physical data sculpture of 17 CNC-milled plates showcases the sentiment attached with the 12.5 million tweets.
The Summer Games have set a new record in the States for the most watched program, with over 219.4 million viewers.
The first social media Summer Games also shows why animated images are taking over as the medium of choice.
The History Trees permanent art exhibit tells stories about various locations within the Olympic Park
The "You Are Here" project focuses its lens on London 2012 tourists, turning eyes away from the glamour of Olympians and onto the people who watch them.
This interactive website urges fans to help keep the torch alive by tweeting and clicking to fuel the fire.
The"Choculator" creatively leverages the spirit of the Games to engage consumers to interact with the brand.
The Olympic sprinter is pegged against all former winners in an interactive graphic.
Nike's 'Camp Victory' lets guests feel and hear what it's like to move at the speed of an Olympic athlete.
Designer Leonardo Dentico transforms the iconic logo into different arenas including a swimming pool, running track, soccer pitch and tennis court.
One quarter sized MINI Coopers are helping out at the London Games in a creative marketing move by BMW.