london 2012

Design The Creators Project: Interactive Sculpture Visualizes Olympic Twitter Sentiment

A physical data sculpture of 17 CNC-milled plates showcases the sentiment attached with the 12.5 million tweets.

Advertising The London Olympics Were The Most Watched TV Event Ever [Headlines]

The Summer Games have set a new record in the States for the most watched program, with over 219.4 million viewers.

Gaming & Play How GIFs Became The Perfect Medium For The Olympics [Headlines]

The first social media Summer Games also shows why animated images are taking over as the medium of choice.

Design Olympic Art Exhibit Uses Trees To Tell Stories Of London Venues

The History Trees permanent art exhibit tells stories about various locations within the Olympic Park

Gaming & Play Photographer Gives Lost Tourists Directions To Olympics Venues In Exchange For A Picture

The "You Are Here" project focuses its lens on London 2012 tourists, turning eyes away from the glamour of Olympians and onto the people who watch them.

Technology Twitter Users Defend The Olympic Flame Against Real-Time Weather In London

This interactive website urges fans to help keep the torch alive by tweeting and clicking to fuel the fire.

Advertising Cadbury Measures Olympic Stats In Chocolate Products

The"Choculator" creatively leverages the spirit of the Games to engage consumers to interact with the brand.

Innovation Why NBC Dropped The Ball On Olympics Coverage

With the network releasing footage of Olympic events hours after they've already happened, major news networks are learning they can't pretend that social media doesn't exist.

Usain Bolt Goes Up Against 116 Years Of Olympic Sprinters In One Race

The Olympic sprinter is pegged against all former winners in an interactive graphic.

Luxury Nike's Installation Shows What It's Like To Travel As Fast As An Olympian

Nike's 'Camp Victory' lets guests feel and hear what it's like to move at the speed of an Olympic athlete.

Syndicated Do Sports Drinks Really Work?

Athletes have been told to beat thirst using specially made – and marketed – formulas since the 1980s. But science tells a very different story.

Design Olympic Rings Redesigned To Represent The Sports Of The Games [Pics]

Designer Leonardo Dentico transforms the iconic logo into different arenas including a swimming pool, running track, soccer pitch and tennis court.

Advertising Tiny Radio-Controlled MINIs Retrive Olympic Javelins From Field

One quarter sized MINI Coopers are helping out at the London Games in a creative marketing move by BMW.

Innovation Come Enjoy The London Olympics At PSFK.com

Join us as we trend the best of best in advertising, fashion, design and tech in the 2012 Olympic Games.

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